Biz Tips & News Trends Highlights
By SBE Council at 28 January, 2017, 11:37 pm
The past week’s roundup of “How To” articles, educational resources and events, business news and success stories recommended by SBE Council President & CEO Karen Kerrigan.
January 28 is Data Privacy Day
Privacy is Good for Business – Learn more here.
10 Tips to Protect Your Data and Customers on Data Privacy Day, Small Business Trends. “Many small businesses are not well prepared for the tricks that hackers use to extract data from their information systems or to deal with the fallout from such an occurrence, according to Bindu Sundaresan, a senior security professional for AT&T.”
CONSUMER AND MARKET TRENDS
The Implosion of Trust and What to Do About It, Forbes. “Earlier this month [Edelman] published the 2017 edition of the Trust Barometer and their results suggest that over the course of the last year there has been an implosion of trust in ‘the institutions of business, media, government and NGOs’.”
Uber and Starbucks Big Winners with Business Expense Account Crowd, Biz Journals. “Certify, an automated travel and expense management software provider, annually analyzes million of business traveler expense receipts to discern emerging business travel trends in its SpendSmart reports. The new SpendSmart edition singled out the fast rise of Uber as the biggest development in the fourth quarter of 2016.”
Pet Tech Booming, Small Business Labs. “The chart [in the article] is an update of a chart we did for our 2011 article The Amazing Growth of the Pet Industry. It shows pet industry spending grew again in 2016, reaching almost $63 billion.”
2017 Rural and Small Town Trends, Small Business Labs. Innovative rural business models, international travelers favor rural, “small town” drives urban development – these trends plus links to other resources show how small towns are benefitting from (and influencing) a number of trends.
In Case You Missed It: 40 Small Business Trends and Predictions for 2017, Business News Daily
SALES & MARKETING
The Old-School Sales Tactic That’s Still Incredibly Effective, Inc. “A customer-referral program can be an easy, low-cost way to boost sales.”
6 Ways to Compete Using Retail Customer Experience, Small Biz Daily. “Last December, nearly 40 percent of consumers in a National Retail Federation (NRF) survey said they would enjoy receiving experiences (such as tickets to a play or passes to a yoga studio) as gifts during the holidays. The trend toward purchasing memorable experiences rather than products is on an upswing, predicts Marshal Cohen, Chief Industry Analyst, Retail, of the NPD Group. “In 2017, consumers will be very aggressive about spending on experiences at the expense of product,” he writes in the NPD Group blog.”
How to Market Your Freelance Business In About an Hour a Day, TechCo. “As a freelance app developer, copy writer, or an ecommerce seller, you may find it difficult to grind and promote your business while working 10-12 hours a day. But marketing is the engine that powers your sales. The more you do it, the faster you gain new customers, and the more you close in a sale.”
Top Influencer Marketing Tips for Small Business, Small Biz Daily. “Even someone who only has a thousand followers could prove to be an extremely valuable collaborator for your business. The first step in influencer marketing is finding the people who are most likely to be enthusiastic about your business. Think about your brand values and the key principles of your business, search for bloggers who share these ideals.”
9 Sales and Marketing Tips for Startups, Entrepreneur. “Because small business owners have to be whatever their small business needs — all the time — it can be difficult to master all the nuances that go into sales or marketing.”
Talent Outlook for 2017: Fewer Candidates Means Your Company Needs Smarter Incentives, Models, Smart CEO. “In Michigan State University’s annual Recruiting Trends study, employers in more than a dozen industries reported plans to significantly increase their recruiting of college graduates in 2017. Recruitment for jobs in healthcare, finance/insurance, administrative services and construction are expected to jump 38 to 54 percent.”
How I’ve Learned to Poacher-Proof My Company’s Workforce, Fast Company. “We’ve grown from a handful of employees to more than 150 in only a few years, and I’m not going to pretend we haven’t nabbed talent from other firms. In some respects (including something of a Darwinian one), it really is the cost of doing business, but it still hurts when it happens to you.”
6 Tools to Help You Manage a Remote Team, Bplans. “Around 67 percent of companies allow some employees to work from home on occasion, and 38 percent allow employees to work remotely on a regular basis. But when your employees work remotely, how can you best oversee their work, manage their projects, and brainstorm together? Luckily, technology makes this easy—and you can start with these six online tools.”
POLICY & POLITICS
High Hopes for Tax Reform: What is Means for Small Businesses, SBE Council’s Small Business Insider. “President Trump promised tax reform, and Congress is poised to deliver on that promise. The final package will likely be the product of much debate, compromise, and tweaking. Here are some of the key points under consideration that would impact small businesses.”
Early Action on Regulation by Trump a Good Signal, SBE Council’s Small Business Insider. “Early signs from the Trump administration point to a major shift in direction on regulatory policy.” Here’s a rundown on some of the executive orders and presidential memorandum focusing on regulation issued during President Trump’s first week in office.
Bureau of Labor Statistics Data Shows Organized Labor on the Ropes: Some Unions Extend a Hand to Trump, Biz Journals. “Just 10.7 percent of workers were union members last year, down from 11.1 percent in 2015, according to a new report issued by the U.S. Bureau of Labor Statistics. Public-sector workers had a union membership rate (34.4 percent) more than five times higher than that of private-sector workers (6.4 percent) in 2016.”
The 1 Skill Warren Buffet Says Will Raise Your Value by 50 Percent, Inc. “Imagine working on one skill in 2017 that–once you improve it–will raise your value by 50 percent. The one skill is public speaking.”
A Former FBI Agent Shares the 5 Mindsets that Set Winners Apart, Business Insider. “Successful entrepreneurs, leaders and business owners do not have better ideas, talent, or skills. What they do have is the right mindset.”
Ted Talks: Success is a Continuous Journey, Success. “For years, there has been a huge magnifying glass on how to reach success. Everyone wants to know the latest tips and tricks on how to get there. But when you finally get to the top, how do you stay there?”
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