Biz Tips & Trends New Highlights
By SBE Council at 5 February, 2017, 2:24 pm
The past week’s roundup of “How To” articles, educational resources and events, business news and success stories recommended by SBE Council President & CEO Karen Kerrigan.
BRANDING, MARKETING & SALES
The Most Important Steps to Establishing Your Brand Online, Small Business Trends. “Building a strong online presence takes a lot of time and hard work. But that’s not all. It also requires you to make sure you’re taking the right steps.”
Social Media Management Tips for Optimal Results, Small Biz Daily. “With people hooked on social media, it makes sense to make most of a captive audience. But if there’s one thing we’ve learned as marketers over the years, it’s that managing social media is time-consuming. Social media kills time like nothing else.”
The Best Days to Send Email Campaigns (and Other Email Marketing Tips), Entrepreneur. “While email marketing can be a cost-effective way to reach new prospects and stay in touch with existing customers, its popularity as a marketing tactic demands that you understand how to optimize your email campaigns in order to cut through the clutter.”
How to Make List Building Work for Your Small Business, Smart Hustle. “You gathered names and email addresses, stored them in spreadsheets and Outlook, and maybe even moved up to an email marketing program like MailChimp or Aweber. And then…nothing happened.”
Five Creative Ways These Freelancers Landed Gig Work, Fast Company. “According to a recent study by Upwork and the Freelancers Union, the most common places for freelancers to pick up work are friends and family (36%), professional contacts (35%), and online job platforms (29%) like Upwork, Freelancer.com, Guru, and even Craigslist.” The article has some other ideas.
OPERATIONS & BUSINESS GROWTH
Security Investments All Entrepreneurs Should Think About, Small Biz Daily. “Security should be a priority for any entrepreneur’s business. The majority of Internet users are innocent and are not criminals, but there are thieves, some very skilled, that make a living on stealing data and physical goods from others.”
7 Things to Know Before You Start Licensing Intellectual Property, Inc. “From pigs to pictures you can rent intellectual property. But beware the details.”
Rebuilding a Company’s Value to Prepare it For Sale, Part I: Finding a Viable Fixer Upper Investment, Smart CEO. “Investing in under-performers and rebuilding value has become a more acceptable practice. It can be very profitable if you know what to look for and how to execute, as many buyout firms and investors are finding out.”
7 Steps to Launch a Passive Income Business Selling Services Online, Entrepreneurs Journey. “The following seven steps represent the key phases you need to work through to not just launch a profitable online business, but a business that you can step away from because it will run itself, if you set it up correctly.”
Stretching Exercises are in As the Next Fitness Fad, New York Times. “Hakika V. DuBose — Kika for short — is a former actor and dancer who opened her business in May 2011 to address what she saw as a gap in the exercise market: facilities devoted exclusively to relaxing the bundled muscles of the tired and toned. She is far from the only entrepreneur who is confident that stretching is the new big thing in fitness.”
POLICY & POLITICS
Small Business Owners Find Themselves in Political Crossfire When Meeting with President Trump, Inc. “How to avoid becoming the next entrepreneur facing a boycott after engaging with the new President.”
Let’s Make the American Dream of Starting a Business a Reality, The Hill. “No one disputes that new business creation in the United States has taken a big hit. It started well before the Great Recession and tumbled during that hard economic period. Unfortunately, entrepreneurship has never fully recovered.”
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