PROTECTING SMALL BUSINESS, PROMOTING ENTREPRENEURSHIP

This Week in Small Business: A mega-dose of social media marketing advice

By at 10 April, 2017, 10:44 am

By Susan Solovic-

At the end of the day, I think many of the winners will be those who best understand and utilize social media marketing. This week, we found a lot of excellent advice on that topic across the Internet.

Leadership, management, and productivity

If for nothing else, you need to check out the cool Rube Goldberg inspired graphic that accompanies Phyllis Korkki’s NY Times article on how to make the most of your workday. (Her insights are great too!)

A high IQ alone is no guarantee of success in a career that involves interacting with others (which is almost every job), says Tarun Mittal in her piece on why emotional intelligence is crucial for career success.

Did you know that Modern Farmer magazine has a woman editor? That would be Sarah Gray Miller, who is profiled in this piece by Laura Emily Dunn.

Do you hate or love the open office layout concept? Well, if that’s your work environment, you’ll benefit from Jasmyne Moody’s six ways to keep productivity high.

Life is like photography. You need the negatives to develop. – Unknown

Marketing and sales

Vinny Piazza gives good introductions to both email marketing and social media marketing in his Forbes article, “Simple Solutions To Common Marketing Challenges.” Along those lines, Jessica Davis suggest four critical questions small businesses should be asking about their social media content strategies.

Even though we’re already into the fourth month of the year, Dan Hinckley’s “Five Marketing Tips For Small Businesses In 2017” is a good read.

Jaime Netzer details three times social media can support marketing initiatives – make sure you aren’t missing any of these…especially the third one on her list.

Is your website performer like it should? Check it against Sandi Leyva’s article outlining five tips to get the highest ROI from your website.

You’ll find some good insights in Heather Lloyd-Martin’s piece on how to put together a killer content marketing team.

If you want to know what it takes to achieve outstanding success in Internet marketing, you might want to check out R.L. Adams’ profile that tells the tale of David Sharpe, who went from construction worker to eight-figure earner.

Entrepreneurship, startups, and innovation

Melissa Thompson tells the story of entrepreneur Jeff Pedersen and how he founded Cariloha and found success through creating a new market for comfort products made from bamboo.

Jen Hacker tagged along with the co-founder of  Richer Poorer and a group of six entrepreneurs to capture their adventures and the lessons they learned from one another along the way to pull together this Entrepreneur article.

Focus on where you want to go, not on what you fear. – Anthony Robbins

Politics, government, and the economy

Being able to anticipate the future and keep up with today’s trends is required for major success. Jared Meyer’s “The Economy Is Changing And So Is The American Dream” is an excellent primer.

Susan Solovic is THE Small Business Expert and Advocate for the Small Business & Entrepreneurship Council.  She is an award-winning serial entrepreneur, New York Times, Wall Street Journal, Amazon.com Top 100 and USA Today best-selling author, media personality, and attorney.  To learn more about Susan and the small business resources she provides, please click here.

 

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