PROTECTING SMALL BUSINESS, PROMOTING ENTREPRENEURSHIP

Biz Tips & Trends News Highlights

By at 27 May, 2017, 9:51 am

 

The past week’s roundup of “How To” articles, educational resources and events, business news and success stories recommended by SBE Council President & CEO Karen Kerrigan.

Startups and Entrepreneurship

The Rise of Smart Farms, Small Biz Labs. “Tech startups are increasingly targeting agriculture. This is leading to a range of new companies and technologies focused on improving farm efficiencies and creating smarter farms.”

Baby Boomers Look to Senior Concierge Services to Raise Income, New York Times. “Elder concierge, as the industry is known, is a way for the semi- and fully retired to continue to work, and, from a business standpoint, the opportunities look as if they will keep growing. Around 10,000 people turn 65 every day in the United States, and by 2030, there will be 72 million people over 65 nationwide.”

10 Tips to Pick the Perfect Name for Your New Company, Inc. “A great product can overcome a bad name, but the scary truth is that 77 percent of consumers make purchases on the basis of a brand name, so a great name can make a real difference.”

13 Side Jobs That Can Help Startup Founders Pay the Bills, Verge. Here are some ideas for making money on the side as you ramp up your startup.

How Do You Build a Food Scene in the Suburbs, The New Food Economy. “Restaurants tend to thrive in neighborhoods that mix thrift and modest luxury: there’s got to be affordable commercial real estate, but locals must also be able to pay for the regular meal out. At the same time, demographically diverse neighborhoods are more likely to bring a wide range of culinary traditions to the table.”

ChargeItSpot Shows How to Build a Business Around a Simple Problem, Small Biz Trends. “When customers visit and need to charge their devices, they can simply enter some security settings and then charge their devices while they shop.”

Marketing and Social Media

5 Reasons Why Your Brand Needs to Embrace Snapchat, Exodus Digital Marketing. If your target demographic is 21-29, Snapchat can be a very useful tool in reaching potential buyers.

Facebook Live With: Now You Can Invite a Friend on Your Livestream Adventure, Small Biz Trends. “Live videos receive 10 times more comments then pre-recorded videos already. And adding the potential for those commenting to join you on your livestream should only increase this engagement.”

14 Tips for Your First Trade Show, Bplans. “Standing out at a trade show isn’t easy; it requires a lot of planning and hard work. But it’s also a brilliant marketing opportunity that can provide enormous benefits for opening new business channels.”

How to Bolster Your Brand Influence in 2017, Verge. Read some great ideas to build your brand.

Operations, Management, Raising Capital

Small Business Live: HRAs vs. HSAs with Experts from Cimplx, SBE Council. (Video from our Live Broadcast). Our special guests Cimplx COO, Jonathan Ferguson, and Erica Cordova from One Digital talk with us about Health Reimbursement Arrangements (HRAs) and Health Savings Accounts (HSAs) as a tool for small business owners to address the health coverage needs of themselves and their employees. We discuss the basics on each of these tools, compliance requirements and proposed changes to HRAs/HSAs.

Who Owns What When it Comes to a Business’ Intellectual Property, All Top Startups. “Protecting and securing your intellectual property is crucial to ensuring the financial and intellectual investments of any business venture. But there can be some uncertainty as to the ownership of intellectual property created by employees, consultants, even AI, and disputes are not uncommon. So who owns what when it comes to intellectual property?”

The Benefits of Being a Digital Business, Small Biz Daily. “The higher your digital engagement, the greater the benefits for your business…This holds true no matter how long you have been in business, where your business is located, or what industry you’re in.”

Looking for Title Loans? Here are 7 Things You Need to Know, Small Biz Daily. “For most, title loans are not even on their priority list when seeking a quick option to sort out a financial emergency.”

Pitch 4 Success, Young Upstarts. “Based off the ‘Pitch then Plan’ template originated by Silicon Valley venture capitalist Guy Kawasaki, I believe in creating a strong pitch first and then building a business plan based on it. Why? Because if you get the pitch right, you’ll get the plan right.”

Design Tips from the World’s Most Successful Crowdfunding Campaigns, CrowdSpring. “With so many businesses seeking to capitalize on the crowdfunding trend, there’s more competition than ever. In order to succeed you’ve got to capture the attention and imagination of the crowd.“

The Economy

Economic Dynamism Plunging Across America, Newsline. “New research warns that America has essentially lost its economic mojo and must somehow get its groove back. Just seven U.S. states have bucked this long-term trend since the last recession, the Financial Times reported.”

The Gig Economy Workforce Will Double in Four Years, Recode. “That means 9.2 million Americans are expected to work in the gig economy by 2021, up from 3.8 million last year, according to combined research by Intuit and Emergent Research.”

Leadership and Success

Myth vs. Reality: Four Behaviors That Define Successful Leaders, Knowledge @Wharton. (Article and podcast) After a 10-year study, Botelho, Powell, and their colleagues found that successful CEOs have four behavioral attributes that are often overlooked because they are not particularly glamorous. These CEOs make decisions quickly; they are relentlessly reliable; they excel at managing relationships; and they adapt swiftly to changing circumstances.”

12 Leadership Lessons to Learn from the NAVY Seals, Inc. “The crucial interest in leadership of an elite unit stems from the fact that once on the ground, these professionals have to lead men in an environment where the slightest mistake can have life-threatening consequences.”

Why Self-Control is So Important, Success. “The example we set is our most powerful teaching tool. If we expect those who we parent or supervise to act with self-control, we must maintain self-control ourselves.”

HAVE SOME FUN: Go Tiki!

Kooky for Tiki? Orange County Register. “…if you’ve been paying attention, you know that tiki is making a comeback. Since the mid-90s, tiki subculture has morphed from sub rosa to vibrant in California, Florida and other parts of the country.”

 

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