Biz Tips & Trends News Highlights

By at 3 June, 2017, 10:53 am


The past week’s roundup of “How To” articles, educational resources and events, business news and success stories recommended by SBE Council President & CEO Karen Kerrigan.


Small Business Success Virtual Conference – SCORE

Thursday, June 8, 2017

12:00pm – 5:00pm EST / 9:00am – 2:00pm PST

Don’t miss the Small Business Success Virtual Conference on June 8th, powered by SCORE and Verisign!  This half-day event offers educational webinars, one-on-one mentoring sessions, exhibitor booths and networking chat rooms to give you the information you need to succeed as a small business owner.

Webinar topics include:

• Digital Marketing Demystified (The Best Darn Digital Marketing Session Ever!)

• How To Grow Your Startup Sales Funnel in 7 Steps

• Build a Strong Credit Profile to Increase Your Options When Applying for a Business Loan

• Harnessing the Power of the Internet to Make Your Small Business Shine

• Understanding the Key Clauses in Your Commercial Lease: What You Need to Know Before You Sign

• 6 Ways SCORE Can Help You Succeed

• Hire with Confidence: How to Comply with “Ban the Box” and Other Trending Hiring Laws

• Location, Location, Location! 14 Little-Known Factors to Consider When Choosing the Right Location for Your Retail Business

• Omnichannel Marketing for Small Businesses

• Know Your Key Numbers

• 5 Online Marketing Tricks Sure To Get You More Customers

Register Here


Marketing, Management & Operations

These 5 Tips Will Improve Your Online Reviews and Boost Your Business, Small Business Trends. “According to BrightLocal’s latest Local Consumer Review Survey, even if your website comes up top in search results, reviews can actually be the deciding factor in whether customers click on you — or your competitor. Here’s what you need to know.”

Use the Personal Touch to Fight “Personalization,” Susan Solovic/SBE Council. “Becoming a local ‘personal touch’ leader is your best insurance policy against any kind of tech-based ‘personalization’ that national chain stores or online retailers adopt in the future.”

New FTC Website Helps Small Businesses Avoid Scams and Cyber Attacks, Federal Trade Commission. “Attacks can be especially devastating to small businesses; Agency provides information on how they can protect themselves.”

3 Easy Ways to Implement Artificial Intelligence in Your Small Business, Small Biz Daily. “By focusing first on more basic solutions like Amazon Alexa, small business owners can improve their organizational strategies and ease accounting burdens, to name a few.”

The Marketplace

The Ideas Industry, Small Business Labs.The Ideas Industry is an interesting look at how the marketplace for ideas is shifting due to the emergence of for-profit think tanks and ideas entrepreneurs.”

Who Will Survive the Retail Reckoning of 2017? Knowledge @Wharton. “Legacy retailers’ ongoing struggle to stay relevant in a landscape increasingly dominated by Amazon and online upstarts has come to a head in the past year. Companies will close thousands of stores this year – and some may not survive at all.”

Starting Up

I Just Started a Business – Should I Focus on the Destination? Bplans. “What many of us fail to recognize is that defining our end goals—our ultimate destination—from the start may actually be the key to reaching that pinnacle of success.”

4 Insider Tips on the Perfect Name for Your Startup, StartupLand. “Don’t let the wrong name hurt your startup before you get it off the ground. Putting time and resources into finding the perfect name is a worthy investment and will help you rise above your competitors.”

Mental Health, Entrepreneurship, and the Identity Crises, Tech.Co. “Whether it’s the stigma that still surrounds it, or if it’s how the media glamorizes working ourselves to the ground, it seems undeniable that founders aren’t paying enough attention to their own emotions yet.”

Why Entrepreneurs Need to Keep Their Business Focused, Startup Professionals. “Every new business or product owner wants to attract the broadest possible audience, so they are prone to adding more features, multiple sales channels, and appealing to every demographic. Unfortunately, often the result is potential customers who are confused, the limited resources of your business are spread too thin, and customers and investors look elsewhere for a better fit.”

15 Tips for Turning Your Craft Hobby Into a Business, crowdSPRING. “You can continue crafting as a hobby. But, for those of you who are ready to take the next step… who are ready to make a living doing what you love and are most passionate about… Let’s talk.”

The Veterans Guide to Starting and Growing a Successful Business, Rapid Advance. “Not scared to take on new challenges, those who have served in the military tend to possess skills that directly translate into the world of entrepreneurship.”

The Economy, Policy, & Entrepreneurship

The On-Demand Economy Driving Growth of Non-Employer Businesses, Small Business Labs. “The U.S. Census released their 2015 data on non-employer businesses last week.  Overall, the number of U.S. nonemployer businesses continued it’s steady growth, increasing by 2.1% to 24.3 million from 2014 to 2015. Since 2003 the number of nonemployer businesses has increased by about  5.2 million.”

U.S. Small Business Borrowing Drops to 6-Month Low, Reuters. “In a sign that economic growth may soften ahead, borrowing by small U.S. firms dropped to a six-month low in April, data released on Thursday showed.”

Modest Jobs Gains for May Underscore Need for Faster Progress on Pro-Growth Policies, SBE Council. “Today’s jobs report is a reminder that Congress and the Administration have a lot of work to do to fulfill their promises of robust job creation and strong economic growth.”

Victory for Wisconsin Home Bakers, Institute for Justice. “Wisconsin became a little freer, and a lot more delicious, after a Lafayette Circuit Court judge struck down the state’s ban on selling home-baked goods as unconstitutional. Wisconsin was one of only two states to ban entrepreneurs like Lisa Kivirist, Kriss Marion and Dela Ends from selling cookies, cakes, muffins and breads simply because they are made in a home kitchen.”

Success, Inspiration, & Innovation

How ‘Little’ Ideas Can Lead to Powerful Innovations, Knowledge @Wharton. (Podcast and Edited Transcript) “In his book, The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation, Robertson talks about a more practical way companies can innovate: by focusing on complementary actions around a key product.”

Do You Have What it Takes to Be a Business Leader? Startup Professionals.Steve Jobs, Bill Gates, and Mark Zuckerberg never finished college, and all started with virtually no business experience, but still they attracted the team and funding they needed to succeed. So what are the right attributes of an aspiring business leader or founder?”

The 7 Arenas of Success, Success. “The degree of our success is directly related to the degree in which we excel in and balance certain segments, or principles, of our life.”

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