PROTECTING SMALL BUSINESS, PROMOTING ENTREPRENEURSHIP

Biz Tips and Trends News Highlights

By at 17 June, 2017, 8:43 am

 

The past week’s roundup of “How To” articles, educational resources and events, business news and success stories recommended by SBE Council President & CEO Karen Kerrigan.

Startups & Entrepreneurship

The Passenger Economy: A $7 Trillion Opportunity, Inc.  “With the rise of autonomous vehicles and the passenger economy, there will be plenty of opportunities for startups to help people and generate returns.”

The Cities With the Lowest Business Costs, Inc.  “Where to start your business based on three key dimensions: business environment, access to resources and business costs.”

Can Choosing the Right Franchise Make You Rich? The Franchise King.  “Of course it can!  But, you do have to choose wisely. Because if you choose the wrong franchise, you’ll never make a dime. As a matter of fact, if you make the wrong choice in a franchise opportunity, you could end up losing your shirt.”

50 Retail Business Ideas on a Budget, Small Business Trends.  “There are plenty of different types of retail businesses. But some are more expensive than others to get up and running. Here are 50 low cost retail business ideas that won’t break the bank.”

If You Can’t Find an Angel Investor, Look Here, Startup Professionals. “With today’s access to the Internet, and Google searches, it really isn’t that hard. Here are the largest flocks.”

State of Entrepreneurship: Numbers Reveal What’s Missing, The Business Times.  “The analysis examined what would have happened had pre-recession percentage highs in self-employment and businesses as a share of the relevant populations had been registered in 2015, then determined what was missing: 722,000 missing incorporated self-employed, 2.2 million missing unincorporated self-employed, 735,000 missing employer firms, 106,000 missing annual startups, 867,000 missing businesses.”

Sales & Marketing

What Generation Online Habits Mean for Your Small Business, Susan Solovic/SBE Council. “The email marketing firm took a look at some of the online shopping habits of Traditionalists, Baby Boomers, Gen Xers, and Millennials to give you some insights that can help determine your marketing strategies.  Not surprisingly, they found that Millennials are more likely to open their emails than older generations and they also are more likely to be interested in the coupons they find in those emails.”

How to Sell to Millennials, Entrepreneur.  “Millennials, born between 1981 and 1997, now number greater than 75 million and have become the largest living population, according to recent estimates from the U.S. Census Bureau. Needless to say, they are a very important retail segment.

Fostering an Illusion of Big Business (on a Small Business Budget), Young Startups. “Appearance is everything in business. The product or service could be phenomenal but if the brand image is tarnished or feeling “cheap” then the rest goes down with it. We, consumers, want to be a part of a business that shows some chops.”

Giving Your New Business a Jump Start with an Effective Landing Page, CrowdSPRING.  “A landing page is a simple, targeted web page that steers your visitors to one specific goal. Landing pages can collect leads, motivate downloads and/or generate sales.”

Management & Operations

What Every Successful Creator Needs to Know About Copyright, VidCon.  “As a creator, you want to make cutting-edge videos, post them online, and attract a large fan base. But do you know how copyright can help you do that? Do you know the easy steps you can take to avoid accidentally infringing someone else’s work?”

50 Painless Ways to Save Money in Your Small Business, Small Business Trends.  “We asked small business owners across the country how they saved money in their business and were rewarded with 27 truly creative ideas and then we added 13 of our own.”

10 Ways to Get Paid Faster For Residential Modeling (But Tips apply to Many Types of Businesses!), SureFire Local. Tips regarding communications with vendors and customers, along with internal processes, to undertake before the work begins, during the project, and after you invoice.

How to Use Your Company Website to Hire Better, Bplans.  “Here are some simple techniques for researching your audience, improving SEO, and providing information that matches what your potential applicants want to see most.’

Consumer & Market Trends

Americans Embrace Hygge: Are We Becoming a National of Homebodies? Small Biz Daily. “Hygge isn’t just staying at home. It’s about creating a ‘cozy’ environment. This is good news for retailers. NPD says stores catering to this trend are popping up everywhere.”

Meal Delivery Heating Up, Small Business Labs. “Food delivery is already a multi-billion dollar industry. This makes it pretty clear there is strong demand for food delivery services. In fact, it’s clear that the demand for on-demand services across a variety of economic sectors is strong and growing.”

7 Demographic Shifts Bring Great Business Potential, Startup Professionals. “Every entrepreneur needs to understand that people and populations drive business opportunities, as well as society. Thus I recommend the study of demographics in determining what business you start, where you start it, as well as how to scale it.”

The Hunt for the Next Portland: Hoteliers Bet Big on Small City America, Fast Company. “From El Paso to Pittsburgh, cities once considered ‘drive-through’ are undergoing a rebirth, with chic new hotels strengthening local tourism and culture.”

Fintech Startup SoFi Moving Into Traditional Banking, AP. “Online lender and financial startup SoFi has taken the first step toward competing with the nation’s biggest banks on their home turf: the checking account.”

Politics, Policy & Economic News

Too Political? You May Be Turning Off Customers, A Study Says, Small Biz Daily.  “While coming out in support of political issues may be trendy, a new study by the 4A’s suggests it’s not necessarily a smart move….Companies that mix business and politics in a negative way are likely to face consumer backlash, the report says, while businesses that take a positive tack generally don’t see much of a lift in sales as a result.”

Meet the Micro Multinationals Selling Everything From Doll Clothes to Dictionaries, World Economic Forum. “Entrepreneurs have been crossing borders and sharing cultures for thousands of years…Today an enterprising number of digital entrepreneurs are continuing this trend. These men and women – often working alone or in small teams – are ditching the 9-5 to create a business selling digital product online to a global audience.”

U.S. Energy Forging Ahead: Good News for Small Business, SBE Council.  “Small businesses overwhelmingly populate key energy sectors, and the positive news and policy trends will continue to fuel growth.”

Success & Inspiration

How Bobbi Brown Built Her Makeup Empire by Talking to Everyone She Met, CNBC. “About a year after graduating college, Bobbi Brown moved to New York City to start her career as a makeup artist. She didn’t know anyone in the industry, so she reached for the phone book. “I opened up the Yellow Pages, I looked up ‘makeup,’ I looked up ‘models,’ and I just started making calls and asking a lot of questions.”

Barbara Corcoran on the Power of a Positive Attitude, New York Times.  An interview (transcribed) with one of the Sharks on Shark Tank and how her family and “weaknesses” shaped her success.

Support or Join SBE Council Today!

Please make a contribution or join as an Advocate for Free! Help us strengthen the environment for entrepreneurship and small business success.

 

News and Media Releases