PROTECTING SMALL BUSINESS, PROMOTING ENTREPRENEURSHIP

Biz Tips & Trends News Highlights

By at 23 June, 2017, 10:16 pm

The past week’s roundup of “How To” articles, educational resources and events, business news and success stories recommended by SBE Council President & CEO Karen Kerrigan.

Entrepreneurship & Startups

Looking for a New Venture? These are the Seven Best Local Businesses to Start in Your Community, Forbes.  “Despite the rise of online shopping, one survey shows 85% of consumers prefer to shop in-store so they can see and touch products.  What kind of business should you start in your community?”

Hundreds of Entrepreneurs Head to Bentonville, ARK for Walmarts Open Call for U.S. Manufacturers, Forbes. “Entrepreneurs that expect to win a space on the shelves of the Walmart will need to be prepared to talk about the costs of production – and to get pushback from Walmart’s buyers to make them cheaper.”

Do You Have the Right Stuff for Growth?, Startup Professionals. “Business is not rocket science, but it is personal. Get to know yourself first.”

The Growing Use of Online Talent Marketplaces, Small Business Labs. “…only 3% of independent workers reported using online talent marketplaces to find work in 2012. By 2017 this grew to 20%.”

Branding, Marketing & Sales

How Packaging Design Can Help Create a Winning Product, Bplans. For entrepreneurs, the takeaway from this is that creating a great product isn’t enough. To ensure sales success, you need that something extra, because product packaging affects buying decisions.”

The Psychology of Color in Marketing and Branding, Entrepreneur. “In an appropriately titled study called Impact of Color in Marketing, researchers found that up to 90% of snap judgments made about products can be based on color alone (depending on the product).”

5 New Rules for Marketing in this Participation Age, Startup Professionals. “In the current world of escalating change and information overload, marketing is not a luxury, and participative marketing can be the key to success, even for very technical solutions.”

5 Ways Your Business Can Improve its Brand on Instagram, CrowdSPRING. “Representing and creating your brand visually requires much more than a uniform filter and common color. Luckily, there are many great brands on Instagram, providing lots of great examples and lessons to help you create the ultimate Instagram aesthetic.”

From Brick to Click: Optimizing Your Customer’s Experience, Bplans. “For many small businesses, building lasting relationships with customers has become more important than simply ringing up a single sale. Doing business digitally has become key to cultivating longer-term connections with patrons…”

Trends, Current Events & the Marketplace

The 2017 Guide to Dressing Preppy and Why America’s Fashtech Startups are Betting on It, Forbes. “In response dozens of small-scale, fashtech start-ups are rekindling the old school, tried and true styles that inspired generations of ‘preps’ in the first place, and Americans of all ages—investors included—are eating it up.”

Almost One Million Businesses Worldwide Will Adopt AI Technologies by 2022, AI Trends. “ABI Research predicts the number of businesses adopting artificial intelligence (AI) technologies worldwide will grow considerably, up from 7,000 this year to nearly 900,000 in 2022, a CAGR of 162%.”

Self-Driving Cars or Predictive Policing: What Scares You the Most About AI?, World Economic Forum. “Participants in the survey were most worried by the notion that a robot, acting on conclusions derived by machine learning, would cause them physical harm.”

What the Amazon-Whole Food Deal Means for Small Business, Web.com “Customers’ expectations for shopping both online and off are rising. If you hope to succeed, your business needs to keep pace.”

Management & Operations

Cyberattacks Cost Small Businesses More Than Money, SCORE. “Security breaches can affect all aspects of a targeted company, from its operations and finance to its brand reputation and customer loyalty. More than half of the businesses surveyed that had their data breached were subjected to public scrutiny as a result.”

How to Keep Your Employees from Being Your Biggest Security Risk, Inc. “Employees make a soft target for cyber criminals to take advantage of. Phishing emails and other types of attacks may target workers deliberately, in an attempt to make them give up login credentials or unwittingly reveal sensitive information.”

5 Tiny Business Habits that will Make Your Small Business More Money, Entrepreneur. “Do these five things every day and you can make more money this year.”

Personal Improvement & Success

Let’s Be Real, You’re Never Getting a Mentor So Do These Six Things Instead, Fast Company. “Plenty of successful careers are made without mentors, but none are made in a vacuum.”

Here’s Why You Shouldn’t Multitask According to an MIT Neuroscientist, Fortune. “When you try to multitask, you typically don’t get far enough down any road to stumble upon something original because you’re constantly switching and backtracking.”

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