PROTECTING SMALL BUSINESS, PROMOTING ENTREPRENEURSHIP

Small Biz Accelerator: Tips and Trends News Highlights

By at 9 July, 2017, 11:56 am

The past week’s roundup of “How To” articles, educational resources and future events, business news and success stories recommended by SBE Council President & CEO Karen Kerrigan.

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Marketing, Sales and Branding

Christmas in July: Why You Should Start Your Holiday Marketing Now, SBA. “Put down the leftover hotdogs, sparklers, and souvenir American flags. Yes, summer has barely started—but if you’re a small business owner whose profitability depends on the holiday shopping season, it’s time to start planning your marketing strategy now.”

Stop Wasting Time on Your Marketing: Do More With Less, All Top Startups. “If you’re not from a marketing background, it’s hard to know what to choose and what to do. However, if you tried to do everything that articles suggest, you’d never have any time left! So, you need to find ways and services that speed things up, and let you do more – with less.”

Shoestring Marketing Doesn’t Have to Be Hard: Read These Simple Tips, Small Business Trends. “Even if your company lacks resources, it can get its message out and create product awareness. Here are four great tips for marketing your company effectively, even when the money is tight.”

8 Free Content Marketing Tools You Should Be Using, Inc. “Luckily, there are tons of free tools out there to make your content marketing process a little smoother.”

Social Media for Startups: Everything You Need to Make Your Company Stand Out, Founder Institute. “Packed with all of the most important details for the most popular social media channels, this blog post will set you on the path to make your startup stand out.”

Do Videos and Pictures Impact Website Performance, Small Biz Daily. “If poorly produced video haunts your site while haphazard images muddle content, a website suffers trust and profit damage.  If these exist with care and consideration, profits will rise.”

Management and Operations

How Small Businesses Can Leverage Modern Technology to Grow Revenue and Increase Productivity, All Top Startups. ““The right technology can simplify, automate and speed up many of the tasks you do in your business every day. Agile businesses rely on modern technology to be more efficient, more productive and more responsive to customer needs.”

10 Best Apps for Small Business Owners, crowdSPRING. “Fortunately, small business owners are now living in a time of virtual riches. There is an abundance of productivity and business mobile apps that can help you run your business remotely. Many of these apps are free or inexpensive.”

8 Ways to Track Great Talent and Keep It, Rapid Advance. “Making your business stand out means providing premium services to your current and future clients. But the challenge of this begins with finding the right talent to grow your business, taking it from just another startup to a successful and thriving company.”

The Five Ways Going Paperless Will Help Your Business, Small Biz Daily. “Given that we’re now 17 years into the 21st century, it’s nothing short of staggering how many companies still use paper processes. According to The Association for Information and Image Management (AIIM), 92% of companies say that removing paper processes is a constant objective.”

Startups and Small Business Success

6 Things to Consider Before Entering a Market, Bplans. “Maybe you feel like coming up with a new business idea is very difficult, or you might have so many business ideas, you don’t know what to do with them. Either way, before you invest a dime into the first idea that pops into your head, take a step back and evaluate the practicality of your idea in the market.”

10 Ways to Increase Your Chances of  Entrepreneurial Success, Small Business Trends. “Being a successful entrepreneur takes more than just a great business plan. You have to build great habits, stay inspired and use the best strategies for your business idea.”

Productivity Tips From Veteran Entrepreneurs, All Top Startups. “One of the biggest differences between those who are successful and those who are not is often the way they spend their times. After all, we all get 24 hours a day, no more-no less.”

5 Tips for Starting a Successful Clothing Brand, crowdSPRING. “So, are you a designer or an apparel entrepreneur? If you are ready to start a fashion business, let’s get down to it.”

How Boomers Can Start a Business Selling Decades of Knowledge, Forbes.  “After a career spanning 30 years or longer, one thing most boomers can offer is inside knowledge and information on at least one topic. But, you may be thinking: Free information abounds on the web. So, why would anybody pay to obtain my information?”

Self-Improvement

7 Leadership Principles to Get You from Smart to Wise, Startup Professionals. “Of course, experience is the ultimate teacher of the differences between smart and wise. But none of us can afford to make that many mistakes, so it helps to understand the basic principles that are key to making wise, as well as smart, decisions.”

6 Life Lessons from Warren Buffett, Business Insider. “Warren Buffett is perhaps one of the most successful investors in the world. He is also one of the richest people in the world. Here are some lessons you can learn from the ‘Oracle of Omaha.’”

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