Small Biz Accelerator: Tips & Trends News Highlights and Resources

By at 30 July, 2017, 10:56 am

The past week’s roundup of “How To” articles, educational resources and future events, business news and success stories recommended by SBE Council President & CEO Karen Kerrigan.

Sales, Marketing and Branding

10 Tips for Creating an Online Marketing Strategy to Consistently Bring in Customers, Small Biz Trends. “There’s a lot that goes into creating a successful inbound marketing strategy. But there are some factors that are absolutely essential.”

The Business Owner’s Guide to Creating a Unique Logo, crowdSPRING. “The secret is to uncover that deeper or hidden meaning before designing the logo. A unique logo design will stem organically from whatever makes your company unique.”

Corporate Social Responsibility: What Your Small Business Needs to Know, SBA. “Corporate responsibility can do a lot to attract customers. Fifty-five percent of consumers said they are willing to pay more for products from socially responsible companies.

Management and Operations

10 Entrepreneurs Shortcuts To Be Avoided, Startup Professionals. ” The reality is that making mistakes is a necessary part of every successful business growth effort, as long as you avoid the mistakes of others, and don’t keep making the same mistakes over and over again.”

The Best Gear for a Garage Factory, All Top Startups. “Modern machines have shrunk over the last few years. As this advancement has occurred, a market for home factories have become extremely popular.”

How to Write an Employment Contract (FREE Template), Fit Small Business. “If you are thinking of hiring a second in command, manager, or another high-ranking employee, you may have found yourself wondering if you need something to protect yourself and your business, like an employment contract. You’ve come to the right place.”

Small Business Administration (SBA) WEBINARS

How to Make Your Payments Processes More Efficient & Safe

Tuesday, August 1 | 3:00 p.m. ET | 12:00 p.m. PT

Learn about the Small Business Payments Toolkit, a free, newly updated educational resource created by the Business Payments Coalition. Designed for small businesses, the Toolkit will help you learn how to make your incoming and outgoing payments processes more efficient and safer. We’ll cover basic information on payment options and discuss pros and cons of each type.

>Register Here

How to Avoid Losses Due to Payments Fraud

Tuesday, August 8 | 3:00 p.m. ET | 12:00 p.m. PT

In this second part of the Small Business Payments Toolkit series, we’ll describe current payment fraud schemes that small businesses should watch out for and provide important information on how to avoid being victimized by fraudsters. Your takeaways will include greater awareness of fraud threats and knowledge of fraud prevention tools that can help protect the valuable assets of your small business.

>Register Here

Add More Revenue Streams to Your Service-Based Business

Wednesday, August 16 | 1:00 p.m. ET | 10:00 a.m. PT

Trading “hours for dollars” is an easy way for small business owners to make money, but not the smartest way to leverage your time. In this webinar produced by SCORE, a resource partner of the U.S. Small Business Administration, attorney John Corcoran will teach you how to “scale up,” including:

-How to add $50-100K in new revenue streams with your existing clients and network

-How to get off the “time for dollar” roller coaster

-10 income streams you can implement in your business today

-How you can get paid in advance to create your first one-to-many group program or offering (so you can build a more scalable business you love)

>Register Here

Startups and Entrepreneurship

What Type of Business Should I Start?,  Melinda Emerson-Small Biz Lady. “Remember, entrepreneurs must be very self-motivated, so if you’re having difficulty completing this task on your own, that may reveal that you might not be ready for what it takes to launch your dream business. Dig deep to uncover your motivation and stay on track to discover a great business idea.”

7 Keys for Positioning for Success in the Gig Economy, Startup Professionals. “The good news is that each of us now has more control over what we do, when we do it, and how we do it. The bad news is we have to think like a business, with all the implications of branding, finding customers, and competitors.”

Franchise Ownership: When You’re Sick and Tired of Working for Nincompoops, Franchise King. “Do you believe in yourself enough to try something different? To go down a pretty non-traditional career path? To go down a road a bit less-traveled? If so, you should check out franchise ownership. If not, that’s okay. Owning a franchise business isn’t for everyone.”

Indoor Farming Startups Raising Plenty of Money, Small Business Labs. “The advantages of indoor farming are clear. By taking plants out of their outdoor environments and moving them inside to a controlled environment you can eliminate the problems associated with drought, pests, weeds and extreme weather.”

Market Trends

Jeremy Epstein of Never Stop Marketing: Blockchain Will Disrupt Marketing, Customer Experience and Trust, Small Biz Trends. “…the crux of what blockchain is, why it’s important beyond bitcoin, and how it might change the way marketers operate and disrupt how businesses create effective customer experiences going forward.”

Startups Want to Change What You Insure and How You Insure It, TechCrunch. “So far this year, insurance-focused startups have raised more than $700 million in venture funding, according to Crunchbase data, with significant backing from both traditional VCs and large insurers. The lion’s share of investment has gone to companies pioneering and popularizing coverage categories and delivery models, with a particular focus on millennial customers.”

Inspiration and Personal Improvement

How Amazon Founder went from Son of a Teen Mom to the World’s Richest Person, CNBC. “But Bezos hasn’t always been the billionaire titan he is today. He was born the son of a 16-year-old mom and deadbeat dad. And he didn’t set out to be the CEO of an e-commerce juggernaut.”

4 Rare and Brilliant Things Smart Leaders Do to Get Respect, Inc. “If you’re in any leadership capacity, take note: These 4 uncommon behaviors are known to command great respect, unprecedented employee loyalty, and lead to clear, competitive advantage.”

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