PROTECTING SMALL BUSINESS, PROMOTING ENTREPRENEURSHIP

Small Biz Accelerator: Tips, Trends, and Resources for Entrepreneurs

By at 29 October, 2017, 12:12 pm

This week’s roundup of “How To” articles, educational resources and upcoming events, business news and success stories recommended by SBE Council President & CEO Karen Kerrigan.

 

Countdown to Small Business Saturday 2017, November 25

It’s almost time to celebrate Small Business Saturday®.  SBE Council is once again a partner in this national event, which has proven to be a successful driver of sales and exposure for all types of small businesses nationwide.

Get your business ready with customizable marketing materials from the Shop Small® Studio, like posters, email templates, and more.

Also, check out this Small Business Saturday 101 page for articles and ideas for how your small business can get the most out of November 25.

 

Management and Operations

Close Out National Cybersecurity Month on a Secure Note, Federal Trade Commission.  If you choose to take your business to the digital world, as most businesses these days do, you don’t want to miss these critical ways to protect what you have. Check out these 10 cybersecurity tips, courtesy of the Federal Communications Commission, for small businesses to safeguard your business in the digital age. (Courtesy: U.S. SBA)

Tax Deductions for Cybersecurity, Barbara Weltman/SBE Council. Here is what you can deduct on tools for your business to keep it cyber secure.

Steps to Help Small Businesses Financially Recover from Disasters, Small Biz Daily. “Disasters can include natural occurrences like hurricanes and ice storms; cybersecurity breaches; onsite events such as plumbing failures and fires; or anything else that causes businesses to shut down.”

5 Top Tips For Managing Small Business Debt, Small Business Trends. “You need cash to grow your business, but too much debt can put your company at risk.” Here are some tips to help do that successfully.”

Drop Box vs. Box. What’s the Right Choice for Small Business? Small Biz Daily. “There are a number of cloud storage options for businesses, both big and small, but two of the most popular are Box and Dropbox. Both services have been around for over ten years and are trusted by millions of users and organizations.”

 

FREE Webinars

“Marketing Wonderland” – November 1

12:00 p.m.-2:00 p.m. ET

Optimizing holiday marketing

As part of the U.S. Small Business Administration Tech Coalition – Google, Constant Contact, Facebook and Square are teaming up to create a marketing wonderland, in time to help businesses for the holidays.

We will be hosting a livestream workshop to show small businesses how to be found when this season’s shoppers are searching online. We’ll teach businesses everything from search engine optimization (SEO) best practices, email marketing do’s and don’ts, how to reach customers with mobile and video, and more.

Register here.

IRS Webinar for Tax Pros, November 1

Don’t Take the Bait – Protect Your Clients and Protect Yourself

Wednesday, November 1, 2017

2:00 p.m. ET

Cybercriminals are targeting tax professionals to steal even more client data that allows them to file fraudulent tax returns. Each week, the IRS receives reports from three to five tax professionals whose files have been breached. Act now, and learn what you can do to protect your clients and protect your business from being the next victim.

This free one hour webinar for tax professionals will:

• Provide the real-life experiences from a tax pro who fell victim to data theft

• Detail some of the common tactics used by cybercriminals

• Review the recommendations from cybersecurity experts to better protect your data

Registration here.

Small Business Success Virtual Conference

November 9, 2017 | 12:00pm – 5:00pm EST/9:00am – 2:00pm PST

Don’t miss the Small Business Success Virtual Conference on November 9th, powered by SCORE and Verisign!

This half-day event offers ten educational webinars, free advice from business mentors, a resource center, exhibitor booths, and networking chat rooms to provide you the information you need to succeed as a small business owner.

Register now to view these webinars:

• Idea to Execution:  How to Launch or Grow Your Small Business

• 3 Steps To Building A Profitable Digital Brand

• Hot Businesses, Markets & Trends for 2018

• 7 Crucial Moves to Master Employee Management

• Just a Noticeable Difference: The Key to Cutting Through the Competition Clutter

• Buying Attention in a Distracted World – Online Advertising

• Small Business Start-Up Steps: Selecting a Business Entity, Income and Payroll Tax Decisions

• Hit the Refresh Button on Your Social Media Presence

• Succeeding in a Micro-Moments World

• The Power of The Campaign

Register here

 

Branding and Marketing

10 Tips for Local Marketing on Mobile, Small Business Trends. “A recent study says 47 percent of small retailers struggle to keep up with mobile marketing trends. Here are 10 tips for local marketing on mobile that will help.”

7 Tips That Will Make Your Welcome Emails Awesome, crowdSPRING. “Did you know that welcome emails are more impactful than virtually any other type of promotional email? A welcome email is the first exchange between your business and a new customer or prospect.”

Tips to Get More Sales with Fewer Customers in an Ecommerce Business, Small Biz Daily. “The growth of the demand of online selling and marketing has given a new edge to ecommerce business. In order to make your site profitable and stand out you need to learn a few fundamental tricks to progress.”

Brick-and-Mortar Benefits: 7 Merchandising Tips to Boost Your In Store Sales, All Top Startups. “Marketing the right merchandise at the right time, in the right quantities, and at the right price is a delicate balancing act. Getting it right is imperative to improving your retail game!”

 

Startups and Entrepreneurship

5 Steps for Entrepreneurs with an Idea But No Funding, Bplans. “Before you can get funding, there are several steps to making sure your idea is solid and marketable. While it’s true that not all startups will make it, you don’t want to set yourself up to fail!”

What Can Go Wrong As a Franchise Owner, Small Business Administration. “Not every franchise owner (franchisee) is successful. Some do great, some do average, and some end up going out of business. With this in mind, it’s important to know what can go wrong if you decide to become the owner of a franchise business.”

How to Find Properties to Flip in 5 Steps, Fit Small Business. “These steps are choosing the right neighborhood, checking housing market statistics, verifying the condition of the fix and flip properties, forecasting the overall budget, and calculating the potential profit.”

Why You Need Rather Than Helpers in a Startup, Startup Professionals. “Helpers do what you say, while people smarter than you in their domain do what you need, without any attention from you. In fact, if you are paying attention, you can actually learn from what they do.”

The Complete Guide to Business Planning, Bplans. “Your business plan is your compass. It will help you map out a new course, and navigate through unchartered territory. Whether you’re writing a business plan for the first time or the fifth time, it doesn’t have to be hard.”

D&O Insurance for Startup Founders, My Startup Land. “Perhaps you are courting investors or trying to attract a big-name industry executive to your team, or maybe you are just trying to grow into the CEO role in your own right. Either way, the leaders of your startup need to be protected, and D&O insurance is the only thing that can provide the protection you need.”

 

The Small Business Market

New Survey: Small Businesses Positive on Most Matters, SBE Council. “There’s good news to be heard from small businesses in a survey from Dun & Bradstreet and Pepperdine Graziadio School of Business and Management. Indeed, the news is good largely across the board compared to a year earlier, except for demand for financing.”

UpWorks 2017 Freelancing in America Study, Small Biz Labs. “The key finding is the estimated number of freelancers continued to grow in 2017, reaching 57.3 million, up from 53 million in 2014. That’s about 36 percent of the workforce. According to the study, part-time freelancers are both the largest group and the ones driving this growth.”

 

Inspiration and Personal Growth

It’s October and Time to Check your EQ, Susan Solovic. “…emotional intelligence – or EQ – can be the key to leading your team to a more successful year if you use it correctly…and it is often especially helpful as we enter the high-stress holiday season.”

7 Attributes of Entrepreneurs Who Change the World, Startup Professionals. “By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Yet very few achieve that great aspiration of really driving economic, social, and environmental changes on a global scale.”

Secrets of the Most Resilient People, Fast Company. “Being able to bounce back from devastation may seem like a superpower, but there are several things you can do to prepare in advance.”

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