PROTECTING SMALL BUSINESS, PROMOTING ENTREPRENEURSHIP

Small Biz Accelerator: Tips, Trends and Resources for Entrepreneurs

By at 10 November, 2017, 11:48 am

 

This week’s roundup of “How To” articles, educational resources and upcoming events, business news and success stories recommended by SBE Council President & CEO Karen Kerrigan.

                                                                         

Countdown to Small Business Saturday 2017, November 25

It’s almost time to celebrate Small Business Saturday®.  SBE Council is once again a partner in this national event, which has proven to be a successful driver of sales and exposure for all types of small businesses nationwide.

Get your business ready with customizable marketing materials from the Shop Small® Studio, like posters, email templates, and more.

Also, check out this Small Business Saturday 101 page for articles and ideas for how your small business can get the most out of November 25.

How to Market for Small Business Saturday, Rieva Lesonsky/Small Business Administration. “Small Business Saturday is bigger than ever—and despite what you may think, it’s not just for retailers or even just for brick-and-mortar businesses. Here’s what you need to know and how to take advantage of small business’s big day.”

Branding, Marketing and Sales

Marketing to Gen Z, Small Business Trends. “Gen Z, those born between 1996 and 2010, is comprised of roughly 72 million teens and young adults whose buying power already exceeds $44 billion and who influence $600 billion in family spending. These folks will soon represent about 40 percent of American consumers.”

5 Must-Use email Tactics to Drive Holiday Sales, Inc. “When it comes to holiday marketing campaigns, email is one of the few mediums that’s universally proven to drive revenue online. Across all industries, it’s shown to produce $38 of revenue for every $1 invested.”

How To Make Product Pages That Sell, Bplans. “Product descriptions are meant to convince customers to buy things, right? But if a shopper can’t find your product description, it will never work its magic. That’s why you need to make sure that your product descriptions pop up higher in the search rankings. But how do you do that?”

The Small Business Guide to Creating a Perfect Logo, crowdSPRING. “New trends (and fads) in logo design appear every year. Stripes, letter stacking, fades and geometric shapes are popular in logo design for 2017. Just a year ago monoline designs, negative space, and retro designs were all the rage. Be careful not to fall into the trap of following every new fad.”

Marking for Marketing: How Your Signage Affects Sales and Productivity, All Top Startups. “FedEx Office conducted a survey in conjunction with Ketchum Global Research & Analytics measuring American consumers and their attraction to the power of signage and whether or not it impacted their decision to visit the store and purchase product. They found that signage in the community to the front door and throughout the store impacted the consumers buying potential.”

You’re Using Twitter All Wrong, According to These Experts, Inc. “Turns out, chasing followers and ‘getting the word out’ are the wrong ways to be using Twitter. There’s a better way.”

SBA Twitter Chat | Holiday Marketing Tips for Your Business

Please join us for a Twitter chat on holiday marketing hosted by the US Small Business Administration (@SBAgov). We’ll be sharing tips and tricks for small business owners to succeed during the holiday shopping season, including how to make the most of Small Business Saturday. Follow along with the hashtag #SBAchat.

SBE Council president & CEO Karen Kerrigan will participate in the chat!

Tuesday, November 14

3pm ET | Noon PT

Entrepreneurship and Startups

Business Startup Checklist, Bplans. “Yes, you’re going to have to work hard, and commit to working on it at all hours of the day, but actually getting set up is simply down to making sure you’ve “checked all the boxes,” which is exactly what this business startup checklist aims to help you do.”

With Adult Children as Partners, Taking an Entrepreneurial Leap, New York Times. “Setting up a multigenerational can be a smart way for retired baby boomers and their grown children to combine resources and abilities.”

How to Find a Side Hustle if You Have a Full-Time Job, Fast Company. “The goal of a side hustle is to increase your options and give you more security so that you have a backup plan.”

Trends and Economic Data

Tops Consumer Trends for 2018: It’s a Matter of Trust, Small Biz Daily. “Mintel recently announced its four key trends set to impact North American consumer markets over the coming year.” #1: Trust

The New Multinationals: Small, Micro and Solo Businesses Driving the Next Wave of Globalization, Small Biz Labs. “Globalization and international trade was once driven almost exclusively by large multinational corporations. No longer. Propelled by global online markets and platforms and a growing global middle class, small businesses and even freelancers and individuals are exporting goods and services in growing numbers.”

Management, Human Capital and Operations

Work Opportunity Tax Credit for Hiring Veterans: 10 Things to Know,  Barbara Weltman/Business Success Strategies. “Veterans Day, which originally was fixed to commemorate the Armistice for World War I but later became a day to honor veterans of all wars, is November 11 (although the federal holiday is November 10). In recognition of this date, it’s worth noting that businesses that hire certain disabled veterans can receive a federal income tax credit called the work opportunity tax credit (WOTC).

How to Speed Up Your Business Website, Small Business Trends. “Web users, today, have become increasingly intolerant of slow loading websites. Even Google has shown its intention to reward sites with faster loading speeds compared to the ones without.”

How a Payment Gateway Can Simplify Your Ecommerce Website, Small Biz Daily. “Think of a payment gateway as a hub connecting all the elements involved in an online transaction. When your customer places an order on your website, the payment gateway encrypts the credit card information and requests authorization from the payment processor.”

Strategy, Personal Improvement and Success

3 Key Success Factors Drive Business, Startup Professionals. “Your business can’t be all things to all people, and excel at anything. Every entrepreneur and every business needs a strategy to keep them focused.”

How This 112 Year Old Mississippi Department Store Beats the Big Guys Every Christmas, Inc. “To compete with e-commerce businesses and larger retailers–particularly the southern giant Belk–Reed’s has stepped up its own online offerings. And it beats competitors to the Black Friday and Small Business Saturday punch with a “secret deals” promotion the second week of November.”

What is the Secret of Amazon’s Huge Success? Jeff Bezos Credits Commitment to These Three Principles, Entrepreneur. “Because of its behemoth size, it is no wonder entrepreneurs from around the globe keep a watchful eye on what Amazon does, trying to extract insights into what makes it so successful. The good news is Jeff Bezos has been very upfront about the core operating principles that fuel Amazon’s growth.”

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