Small Business Accelerator: 2018 New Year’s Edition

By at 29 December, 2017, 5:04 pm

Tips, Trends & Resources for Entrepreneurs

Is your small business ready for growth in 2018? Key policy changes, like tax reform and regulatory relief, are fueling the confidence of entrepreneurs and stronger economic growth.  This week’s roundup of tips, key trends in 2018, resources and inspirational content will help you begin 2018 on a successful note. Happy New Year!

Karen Kerrigan, President & CEO

Our December 10 Small Biz Accelerator edition also shared some great reads and tips for succeeding in 2018. You can access it here.

Trends for 2018

The Economy and Growth Strategies

2018 Global Economic Growth: As Good as it Gets, Goldman Sachs. “For the first time since 2010, the world economy is outperforming most predictions, and we expect this strength to continue. Our global GDP forecast for 2018 is 4.0%, up from 3.7% in 2017 and meaningfully above consensus. The strength in global growth is broad-based across most advanced and emerging economies.”

The Biggest Trends in Entrepreneurship to Look for in 2018, Neil Patel. “Some startups get stuck thinking about the short term. They want to keep pushing out products and getting feedback in real time. I love that approach, but it definitely helps to think about the future. You might just get a leg up on your competition. Some of the biggest businesses in the world got to where they are because they were able to take advantage of a trend before it caught on everywhere. You can do the same.”

18 New Year’s Resolutions for Small Businesses to Make in 2018, Wix. “Dear 2017, thanks for all the lessons. We’ll be sure to learn from our mistakes and hopefully never make them again. Dear 2018, we’re ready for you.”

The Future of Lead Generation: 7 Tools for the Future, Startup Land. “Lead Generation has been facing constant transformation. Old processes combined with new technologies have developed into new tools that help daily sales reps and marketers identifying more valuable leads. The future of lead generation is here and we have taken a look at 7 tools from the future.”

7 Ways Blockchain will Enable Entrepreneurs in 2018, Inc. “Entrepreneurs are often sitting in the dark when it comes to understanding and keeping up with industry transactions, but with blockchains in place, all of the information can be verified and trusted.”

The Workplace and Human Capital

Global Coworking Forecast: 30,000 Spaces and 5.1 Million Members by 2020, Small Biz Labs. “The relatively mature U.S. and European coworking markets are expected to grow more slowly than the overall global rate, with membership in these regions forecast to grow at a still healthy rate of about 15% per year over the forecast horizon.”

8 Big Workplace Trends to Follow in 2018, Small Business Trends. “Jonathan Webb, VP of workplace strategy at global furniture manufacturer KI, spoke with Small Business Trends about what smaller enterprises can expect. He spent the last several years studying best practices to attract and retain younger talent by studying how students learn to work while at college.”

Branding, Design and Marketing

2018 Web Design Trends, CrowdSpring. “People are increasingly shopping online. In fact, last year more than half of all purchases were made online. This trend shows no signs of slowing, so if you don’t have a business website – or if your existing website looks dated – it’s time to invest in a design or a redesign.”

Online Marketing Trends that Will Dominate 2018, Forbes. “What your customers want, how your customers think, and how your customers interact with each other are all changing—constantly…These are some of the most important trends I see developing in 2018.”

Three Video Marketing Trends that Will Take Off in 2018, Huffington Post. “Smart video marketing in 2018 can be boiled down to a single idea: online engagement. If you can successfully convince your audience to like, share, and follow the animated, live, or prerecorded content that your team is producing, your chances of making a sale will skyrocket.”

How to Effectively Use Signage to Brand Your Business, All Top Startups. “There are many types of signage you can use to promote your business and increase sales. In today’s competitive environment, business owners need to put extra efforts into their marketing to stand out from their competitors.”

The Consumer and Demographics

100 Trend Predictions for 2018, Business Pinterest. “Every December we publish the Pinterest 100, a list of emerging trends in categories like style, beauty and home decor. It’s a sneak peek at what’s going to be big in 2018—and your guide to what people will want next. To identify emerging trends, our insights team analyzed search and save patterns for the past year. They looked for topics that showed critical mass, grew at least 50% in 2017 and trended up towards the end of the year.”

13 Fashion Trends for 2018, Global Biz Circle. “No matter what region your customers are in, fashion will continue to see a move away from the mid-market as consumers either trade up to luxury products, or move down to discount and value-oriented products.”

10 Hot 2018 Beauty Trends, Global Biz Circle. “There’s never been a better time to be involved in beauty retailing. Buoyed by the sheer number of millennial consumers, with their desire to be Instagram-worthy and their constant craving for the new, the beauty industry is thriving.”

Top Demographic Trends, Small Biz Daily. “Demographic marketing is more important than ever. Pew Research has compiled the demographic trends that shaped our world this year, which should impact 2018 as well. Here are a few.”

Top Shopping Trends of 2018: Retail Experts Share What to Watch for Next Year, Forbes. “Going into 2018, consumers are showing signs of renewed interest, with growing consumer confidence, and if the tax cut lives up to its promise, people will see more money in their paychecks in early 2018. Looking ahead, the retail contributor team offers these predictions for the greatest challenges and opportunities in the retail space next year.”

Starting Up in 2018

7 Ways to Test Your Potential for Starting a Business, Startup Professionals. “Starting a business is a marathon, so you have to make an overt decision to enjoy the journey as well as the destination.”

Short on Funds? Tap These 5 Non-Traditional Sources of Small Business Financing, Young Upstarts. “Not one of these popular small business funding sources is universal. As a unique enterprise, your nascent business will necessarily chart a unique path to (one hopes) profitability and longevity.”

How to Use Your 401k or IRA to Start or Buy a Business, Fit Small Business. “The only 401k business funding option that doesn’t result in penalties, taxes, or interest charges is a ROBS, making it an excellent way to tap into your retirement account. A ROBS allows you to rollover your 401k or IRA to buy a business, without any penalties or immediate tax obligations.”

Managing and Planning for 2018: Resolve to Be Proactive and Prepared

Preparing for Natural Disasters, Small Biz Trends. “The damage and devastation caused by natural disasters can present many challenges for businesses of all types and sizes. Being sufficiently prepared can help avoid some of the potential issues a natural disaster can cause — and speed up your business’s recovery.

6 Guidelines On How and When to Use Non-Disclosure Agreements, Startup Professionals. “Demanding an NDA too early is a sure way to kill your dream before the people who can help you even know what you have to offer.”

How to Write a Business Plan for Raising Venture Capital, GrowThink. “There is no easy shortcut or silver bullet. However, you can greatly improve your chances of raising venture capital by writing a business plan that speaks directly to the investor’s perspective.”

2018 Cybersecurity Trends and Predictions, CSO Online. “The new year brings new challenges and opportunities in cybersecurity

Formulas for Success

How a $4,500 You Tube Video Turned Into a $1 Billion Company, Inc. “Michael Dubin conjured Dollar Shave Club initially as a way to help a friend’s father offload a surplus supply of razors. The idea was good; the marketing, genius. Propelled by an insanely viral You-Tube spot featuring Dubin and his dry wit, the company took in more than $3.5 million in revenue in 2012.”

6 Steps to Turn Your 2017 Failures into Success in 2018, CNBC. To recover from failure, you have to act now and then keep going with the knowledge that enough actions taken will turn into the future you want.”

Personal Improvement in 2018

Reflect on 2017 by Asking These 20 Questions, Forbes. “Rather than jump straight into goal setting for 2018, and penning out all your ambitions in glorious detail, take time to review what’s been and soak in all the triumphs and tribulations that you’ve weathered.”

Why You Should Make An Anti-Resolution List and What to Put On It, Fast Company. “Anti-resolution lists can create energy and inspiration in your career. Here are nine ideas to get you started.”

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