PROTECTING SMALL BUSINESS, PROMOTING ENTREPRENEURSHIP

Small Business Accelerator:  Tips, Trends and Resources for Entrepreneurs

By at 4 February, 2018, 11:56 am

There were 200,000 jobs created in January, which is a very solid number. In addition, wage growth is stronger with average hourly earnings up 2.9 percent on an annualized basis (the best gain since 2009).  The good news doesn’t stop there. New business creation and entrepreneurship are steadily rising.  The climate for starting and expanding a business is very good. As President Trump said in his State of the Union speech: “There has never been a better time to start living the American dream.”  This week’s roundup of practical resources, “how to” content and educational events will help you achieve your goals and dreams associated with successful business ownership. Thank you for all you are doing to strengthen America’s economy!

Karen Kerrigan, President & CEO

Small Business & Entrepreneurship Council

@KarenKerrigan @SBECouncil

 

AMERICAN SMALL BUSINESS CHAMPIONSHIP 2018 

Are you one of the best small businesses in America? SCORE celebrates these businesses through the American Small Business Championship and the SCORE Awards. $15,000 Grand Champion prize, publicity and training! Enter by 2/7/2018!   

 

SBA WEBINAR: What is the HUBZone Program and How Can Small Businesses Participate in It?

Six-Part Series Begins February 7, 2018.

SBA is hosting a six-part webinar series to help you learn more. The U.S. Small Business Administration’s (SBA) Historically Underutilized Business (HUB) Zone program helps small businesses in urban and rural communities gain preferential access to government contracting opportunities. If your business is located in an area where business development and growth has been fairly limited, you may qualify. Click here for more information or to register.

SCORE Webinar: Generate Sales on Autopilot with Pre-Recorded Webinars

February 8, 2018 – 1:00 p.m. ET

Webinars are consistently ranked as one of the most effective selling tools.  They are often overlooked by small business owners who fear public speaking or who believe the technology is expensive and complicated.

In this session, you’ll learn a simple, proven method of effectively using automated, or pre-recorded, webinars to build your business, your prospect list and even your revenue.

You’ll discover how to:

● Create a recorded, evergreen webinar that turns leads into customers

● Hold your audience’s attention during the presentation

● Build your authority as a trusted advisor or proven product

● Select the hardware and software for creating a webinar effortlessly and quickly

Register or learn more about the webinar here.  

 

Sales, Branding and Marketing

4 Body Language Tricks You Can Use to Improve Your Sales, Inc. “93 percent of communication is nonverbal. Understand this and you can instantly become better at sales.”

Neuroscience Secrets that Can Supercharge Your Marketing, CrowdSpring. “Marketers and business owners who understand human behavior and motivation have an unfair advantage over their competitors.”

Consider These 10 Different Avenues to Shape Your Marketing Strategy, Small Business Trends. “There are so many different avenues you can take to market your business, from social media to email to paid advertising. You can also use any combination of these channels. So it’s a good idea to learn about all the different options so you can shape your own strategy.”

6 Ways to Brand Your One Person Business, Web.com. “When you think about ‘branding,’ you might think it’s something that only big corporations need to worry about. In fact, every company — from Apple to your one-person business — needs to promote its brand.”

 

Operations, Management and Growth

Should You Scale or Should You Grow? (The Two Strategies are Not the Same), Entrepreneur. “For many, the decision to remain artisan or to work within defined boundaries is an absolutely valid strategy; it enables them to define what matters to them, and to work within those parameters. But, for those companies that do decide to increase their presence, here are some key factors to consider.”  

5 Reasons to Amend Your Partnership Agreement, Barbara Weltman. “If you are in a partnership, you may want to make some changes in your partnership agreement at this time. Similarly, if you’re a limited liability company (LLC) that files a federal partnership return, you, too, may want to make some changes in your operating agreement. Why? Changes in circumstances and new tax rules may warrant some revisions.”

Business Today Needs More Focus on the People Aspect, Startup Professionals.There are many leadership styles out there that may have worked well in the past, including authoritarian and paternalistic. But in this new age of relationships, these often work against your business.”

Business Plan Events and Why They Matter, BPlans. “Think about what business plan events are. Separate, in your mind, the business plan required for a specific business plan event from the business planning you can use on a regular basis to run your business better.”

 

Startups and Market Opportunities

Three Keys to Choosing the Right Side Hustle, Forbes. “If you’re planning to invest major time, risk, and emotional capital, your side hustle must have the potential for exponential gains in your life. If you manage to only trade your precious hours and hard work for the same return you’re getting in your ‘day job,’ that’s a zero-sum game.”

The Simple Way to Find Your Passion, Inc. “You must have a growth mindset…Everything is your fault…Look for overlaps.”

8 Lessons from Military Strategy for Entrepreneurs, Startup Professionals. “Winning customers as an entrepreneur in a startup has many parallels to a young army trying to penetrate some formidable new and unfamiliar territory. You need a strategy as well as a goal, and you need to pick your battles well.”

This Tie Brand is Bucking the Retail Apocalypse with a Massive Store Expansion, Fast Company. “All of this shows that it is much easier for a brand to start online and move into physical retail than the other way around. We’re likely to see more of this over the next few years.”

Niche Fitness Industry Earns Healthy Profits, Global Biz Circle. “The clubs showing the most growth, according to eMarketer Retail, are the ‘low-cost and no-frills chains.’ Also growing, which is a positive sign for small businesses and entrepreneurs, are the more ‘upscale niche boutique fitness studios,’ which increased their revenue share of market from 21% in 2013 to 35% in 2015.”

Beauty Buzz, Global Biz Circle. “In 2016, according to Statista, the global cosmetic market grew about 4%, compared to 2015. And U.S. sales accounted for 24% of the global cosmetic market in 2016….There are specific beauty categories that are particularly popular right now. If you’re thinking about getting into the beauty industry, these may be good places to start.”

Top Ten Pitch Fails, Bplans/Tim Berry. “I was asked recently for a list of things that annoy me in angel investment pitches from startups. I’ve done this before, so there will be some duplication here. But here is my top 10 pitch fails list.”

 

Self-Improvement and Inspiration

Your Network is Your Net Worth, Entrepreneur. “Some people hate it, some people love it, but at least we can all agree: Networking is one of the most important business skills.” (It’s all about relationships!)

How to Deliver a Powerful Speech in Less Than 10 Minutes, Inc. “There’s a lot business professionals can learn from Oprah’s Golden Globes acceptance speech including the most important lesson of all: when it comes to delivering high-impact presentations, less is more.”

How to Guard Your “Yes” (and Own Your “No”), Success. “Being more productive doesn’t simply mean just doing more. It means doing more of what we care about. You already have everything you need to shift where you’re putting your energy and time, and to say yes to yourself more.”

How I Did It

The Betches Founders Rebrand: Building a Media Venture Beyond Instagram, Forbes. “Kuperman, Fishbein and Abraham still own 100% of the company and have never sought investors. According to the founders, their company has been profitable since 2014.

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