PROTECTING SMALL BUSINESS, PROMOTING ENTREPRENEURSHIP

Small Business Accelerator: Tips, Trends and Resources for Entrepreneurs

By at 10 June, 2018, 11:34 am

This week’s roundup of “How To” articles, educational resources and upcoming events, business news and success stories recommended by SBE Council President & CEO Karen Kerrigan.

Operations. Management and Growth

This is How You Can Grow Your Small Business Faster, CrowdSpring. “Focusing solely on selling a product or service to a customer doesn’t cut it anymore. To succeed, your business must start thinking of customers as long-term investments instead of one-off sales. That’s what the most successful companies are doing.”

This Secret 1930s Tradition is Suddenly All the Rage with CEOs, Inc. “Mastermind groups date back to Napoleon Hill’s 1937 book, Think and Grow Rich, but in recent years the concept has resurfaced. The construct is simple: Two or more entrepreneurs agree to meet roughly once a month to confidentially workshop one another’s business challenges and share notes on a variety of company issues.”

7 Super Successful Strategies to Create a Powerfully Entrepreneurial Culture in Any Business, Inc. “Wouldn’t it be great to harness the creativity, productivity, and motivation of an entrepreneur to create a whole team of entrepreneurs? You can do exactly that by creating an entrepreneurial culture.”

5 Legal Mistakes to Avoid, Small Business Daily. “Entrepreneurs are talented at doing many things, and they like to move fast. But sometimes when starting a new business, their eagerness and substantial appetite for risk can lead to costly errors when it comes to using, protecting, and enforcing a trademark.”

WEBINAR

Learn How to Assess Vendor Security – June 12, 2018

2:00 p.m.-3:00 p.m. ET

Hosted by the National Cybersecurity Alliance

Learn how to assess the cyber risks that may come along with hiring outside vendors for your small business. Register, or learn more, here.

 

Marketing and Branding

5 Proven Ways Good Design Can Improve Your Small Business Content Marketing Strategy, CrowdSpring. “Most businesses have a tough time standing out among the sea of content on social media sites. Every 60 seconds there are 293,000 new posts and 136,000 new photos posted on Facebook alone. With so much content flooding social media sites, it becomes even more challenging for brands to rise above the din.”

WEBINAR

Social Media: What Small Business Owners Needs to Know – June 14, 2018

1:00 p.m-2:00 p.m. ET

Hosted by SCORE

For many small business owners, staying up to date with social media can feel impossible. This webinar will examine the changing landscape of social media, what you need to do, and where you need to be. You’ll learn: the top social media myths; how and where to build a social presence; what makes great social content; and tips to amplify with paid social.  Register, or learn more about the webinar, here.

 

Startups and Entrepreneurship

America’s Best and Worst Franchises to Buy, Forbes. “To help prospective franchisees weigh the risks and rewards, Forbes presents its list of 60 brands across the country—grouped by cost and ranked based on insider data including growth rates, earning potential, market adaptability and more.”

7 Key Follow-Up Steps to Take Your Idea to a Business, Startup Professionals. “All the great ideas in the world won’t make a business, if the ideas never get implemented. Only rare great entrepreneurs, like Bill Gates and Elon Musk, have proven to be both.”

5 Small Businesses You Can Start on a Budget, Small Business Daily. “There is no reason any person who is willing to work hard and learn new things can’t start their own business. Changes have spurned many new jobs, particularly high-tech opportunities where specialized knowledge is necessary. Money is no longer a barrier to entry for any entrepreneur who wants it badly enough.”

 

Trends and the Marketplace

Working Past Retirement Age: It’s a Good Thing, Barbara Weltman-Big Ideas for Small Business. “People in the U.S. are working longer. According to the Bureau of Labor Statistics, the 65- to 74-year-old and 75-and-older age groups are projected to have faster rates of labor force growth annually than any other age groups.”

Retirees, Survive and Thrive in the Gig Economy, Kiplinger. “More than 400,000 seniors are now doing gig work through such online platforms, according to a recent study by the JPMorgan Chase Institute. Although the gig economy is often seen as the province of millennials, older on-demand workers are getting a greater share of their income from these platforms than younger people, the study found. On many gig platforms, the ranks of older workers are growing fast.”

Some Startups are Putting Their Office in the Gym, CNBC. “Washington D.C.’s Flow Yoga Center realized its yoga studio was busy before and after work hours, but was empty most of the day. To capitalize on its free space, it turned into a co-working office during the day called Workflow. For $80 a month, workers could use a quiet plant-filled sunlit area with light music or a lively downstairs lounge with healthy snacks.”

 

Policy and Politics

Why the Supreme Court Bakery Ruling Raises More Questions Than Answers, Knowledge at Wharton. “The narrowness of the ruling plus several similar cases making their way through the lower courts pave the way for future days of reckoning over whether businesses have the right to refuse service to LGBT people based on First Amendment protections and how the government can regulate businesses run on religious principles.”

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