PROTECTING SMALL BUSINESS, PROMOTING ENTREPRENEURSHIP

Small Business Accelerator: Tips, Trends and Resources for Entrepreneurs

By at 1 July, 2018, 1:52 pm

This week’s roundup of “How To” articles, educational resources and upcoming events, business news and success stories recommended by SBE Council President & CEO Karen Kerrigan.

ACCESS TO CAPITAL

Webinar Rewind: Find Investors and Finance Your Business With Equity Crowdfunding

If you missed the SCORE/SBECouncil webinar on June 28, the recording is now available. Nearly 900 entrepreneurs and small business owners learned about equity crowdfunding – this webinar recording shares all the key “ins and outs.”

With the launch of equity crowdfunding in 2016, businesses can now raise money from ordinary investors online.

This webinar highlights the type of businesses that can benefit from this opportunity. You will learn:

● What is equity crowdfunding?

● Equity vs Rewards-based crowdfunding, and which is the best for your business

● How to evaluate an equity crowdfunding platform

● Keys to a successful crowdfunding campaign and how to attract investors

● Understand the impact to your business of raising money via equity crowdfunding

Watch the webinar here.

 

Lender Match Connects Small Businesses with SBA-Approved Lenders, Small Business Administration. “The SBA is making it easier for small businesses to find lenders through Lender Match, a FREE online referral tool that connects small business borrowers with participating SBA lenders. Whether you live in rural America or a metropolitan area, SBA’s Lender Match can help you access capital for your business.”  Learn more

Startups and Entrepreneurship

10 Key Insider Rules for Every New Founder, Startup Professionals. “You may not be ready to absorb all one-hundred insider rules I found in a new book, Straight Talk For Startups, by Randy Komisar and Jantoon Reigersman, so I’m offering here a selection of my top ten from their list, adding my own insights.”

Franchise Opportunity in the Exploding Mobile Device Market, The Franchise King. “A seasoned franchise development team has put together a unique franchise concept that capitalizes on the booming mobile device market.”

Essential Facts and Statistics Every Entrepreneur Must Know, CrowdSpring. “Let’s look at the essential facts and statistics to help you understand what being an entrepreneur really looks like, how you can increase your chances of success, and what you can expect once you start living that startup life.”

The 25 Most Innovative AgTech Startups in 2018, Forbes. “The problems facing America’s farmers in 2018 are as diverse as their crop varieties: Labor shortages. Soil health. Food spoilage. Trade wars. Lack of access to data on seed pricing, yield information, and even commodity forecasting.”

Human Capital

How to Attract and Retain the Right Talent for Your Small Business, SAP/SBE Council. “A critical ingredient to success is surrounding yourself with the right people that have the skill sets you need and the mindset that meshes with the culture and vision of your company. We share some recommendations on how to attract and retain top talent.”

Helping Employees Pay Business Expenses, Big Ideas for Small Business. “The Tax Cuts and Jobs Act suspended for 2018 through 2025 miscellaneous itemized deductions subject to the 2%-of-adjusted-gross-income floor.. But as an employer, you may be able to help employees by covering certain costs or taking other actions.”

Management, Operations, Growth

The Tax Tipping Point: $25 Million in Gross Receipts, SBE Council/Barbara Weltman. “As a result of the Tax Cuts and Jobs Act, small businesses are now at an advantage for some tax rules…as long as they remain small. In this case, “small” means keeping revenues below a $25 million tax tipping point. The expansion and simplification of these rules allows many small businesses to continue deducting their interest and using the cash method of accounting in 2018.

Here’s what the $25 million tax tipping point means, where it applies, and what to do.”

The Dos and Don’ts of Growing Your Small Business, Forbes. “Growing your business is an exciting task. It means customers are receiving your business well and you’re bringing in a profit. But, growing your business can be intimidating. Many things have the potential to go wrong. That’s why you need a plan.”

5 Entrepreneurs Reveal How They Acquired Their First 1000 Customers, Forbes. “Acquiring your company’s initial customers can be the first indication of whether the business is viable or not. That’s why it’s critical to build a customer base from day one, and nurture those client relationships to turn customers into loyal fans of the brand.”

5 Principles for Driving Revenue, Not Just User Count, Startup Professionals. “It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. In my view, the pendulum is swinging back, with investors looking more for the traditional indications of business integrity, stability, and growth.”

WEBINAR: Increase Your Revenue with SEO

July 5 – 1:00 p.m. ET

Hosted by SCORE

How much revenue is your business generating from Search Engine Optimization (SEO)?  This webinar will show you concrete examples and case studies of how small businesses are using SEO to increase revenue by six figures and how you can too. You’ll learn:

● What is SEO and why it is important

● Examples of highly successful SEO campaigns and the results

● A “secret” formula to improve website SEO

● Why most small businesses fail at implementing SEO campaigns

Register here.

 

12 Steps You Should Take to Secure Your Business Online, Small Biz Daily. “Hackers steal business information, jobbish competitors steal content from websites, criminals steal credit cards information, viruses kill data – all they make you worry about steps to take for business protection. But what exactly can you do?”

Branding and Marketing

How to Make the Most Out of Independent Retailer Month for Your Business and Community, Small Business Trends. “The month-long celebration encourages consumers to shop local and celebrate indie retailers, with the goal of creating more sustainable cities, towns and communities.”

Post-Millennial Marketing: How to Market Effectively to Generation Z, CrowdSpring. “But, did you know that Generation Z will make up about 20% of the workforce and 40% of consumers by 2020? Here are 5 key differences between Generation Z and Millennials, and our perspective on how these differences will impact your business.”

Is Your Culture Your Brand?, Knowledge@Wharton. (Podcast and Edited transcript) “In her new bookFusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, brand-building expert Denise Lee Yohn explains how companies of any size can achieve success if leaders follow the right steps towards integrating their brand with their culture.”

Entrepreneurs Take Note: 5 Trends in Online Purchasing Habits, Business.com.As online retail gains more share at the expense of traditional brick-and-mortar retailers, entrepreneurs should be aware of the following trends in consumers’ online purchasing habits and what it means for targeting these individuals.”

Policy and Economic Trends

Supreme Court Decision to Allow More Online Sales Tax Worries Small Business Groups, CNBC. “Some small business groups argue the decision will be burdensome and add to an already confusing tax structure. The nonpartisan Small Business & Entrepreneurship Council said the ruling will add stress for small businesses, the marketplace and internet entrepreneurs.”

The Positive Trend on Disposable Income, SBE Council Small Business Insider. “Real per capita disposable income registered $39,670 (in real 2009 dollars) in May, and it has been on the rise now for eight straight months. That’s one of the strong periods of growth for the U.S.”

The Latest Data on Small Business Access to Capital, SBE Council Small Business Insider. SBE Council has updated the latest data and trends regarding areas of funding critical to entrepreneurship, innovation and economic growth, i.e., small business lending, angel investment, venture capital, online lending and crowdfunding.

 

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