PROTECTING SMALL BUSINESS, PROMOTING ENTREPRENEURSHIP

Business Success Strategies

May 17th, 2017 by

NEWS…You can use The recent cyber attacks around the globe are alarming, but many small business owners and entrepreneurs don’t believe it could happen to their firms.  The facts: small businesses are particularly vulnerable, and surviving a cyber attack is difficult and expensive. According to the U.S. National Cyber Security Alliance, 60 percent of businesses […]

May 17th, 2017 by

by Susan Solovic- One of the biggest skills required in today’s social-media powered world is the ability to respond properly to negative comments. I’ve written before on how to handle negative online reviews and from a customer service stand point, I think we all understand the necessity to respond quickly. Today I want to emphasize […]

May 14th, 2017 by

By Susan Solovic- All the tips we’ve collected for you this week should have you firing on all cylinders in your personal productivity and career success. Start with getting your office desk in order and then move on to your career. Leadership, management, and productivity This infographic by Rose Leadem gives us 12 office desks […]

May 10th, 2017 by

by Susan Solovic- One of the most important concepts to understand when promoting your business is the natural tensions between brand advertising (branding) and direct response advertising. When you receive a mailer telling you that your local Ford dealer is having a year-end clearance sale, that is direct response advertising. After the sale is over, […]

May 6th, 2017 by

  The past week’s roundup of “How To” articles, educational resources and events, business news and success stories recommended by SBE Council President & CEO Karen Kerrigan. National Small Business Week Webinars, U.S. Small Business Administration. This past week, SBA hosted various webinars to help small businesses grow and fine-tune their business. Five different webinars were […]

May 4th, 2017 by

by Susan Solovic- Coming up with marketing blog topics – ideas for your blog to market your business – week in and week out is difficult, to say the least. Quick tip: Have Evernote or a similar app always nearby so when that killer blog topic idea strikes you from out of the blue, you […]

May 3rd, 2017 by

By Susan Solovic– In today’s diverse marketplace, successful small business owners offer products and services that appeal to a wide range of people. You probably know that. But success also requires attracting and retaining loyal employees. Small business owners who offer flexible benefit programs will have a competitive edge in recruiting the strongest candidates for […]

April 30th, 2017 by

National Small Business Week Educational Series   Most small business owners dream of becoming the next Uber or Airbnb— unicorns with multi-billion valuations and adored by venture capitalists. While dreaming big is fine (and we highly encourage it!), keep in mind that most small businesses won’t ever qualify for VC, and it is very difficult […]

April 29th, 2017 by

The week’s roundup of “How To” articles, educational resources and upcoming events, business news and success stories recommended by SBE Council President & CEO Karen Kerrigan. National Small Business Week 2017: April 30-May 6 Every year since 1963, the President of the United States has issued a proclamation announcing National Small Business Week, which recognizes the […]

April 24th, 2017 by

by Susan Solovic- While there is a lot of good general information in this week’s batch of curated content, I think anyone involved in e-commerce is going to be especially pleased with many of the offerings. Leadership, Management, and Productivity The best sure-fire way to boost the bottom line is to reduce costs. If you’re […]

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