By at 22 November, 2017, 11:49 am

By Karen Kerrigan-

Are you ready for the holiday shopping season? Black Friday, Small Business Saturday, Cyber Monday and all the other opportunities in between?  Here are some great resources and content with last minute ideas and marketing strategies to help you get the most out of this year’s big holiday spend.  According to the National Retail Federation, holiday sales will increase 3.6 percent-4 percent for a total spend of between $678.8 billion and $682 billion.

75% of Consumers Plan to Shop Local for the Holidays, GeoMarketing from YEXT.

But local SMBs will have to capture shoppers’ attention via digital means in order to benefit.” Read more here.

2017 Holiday Marketing Tips for Small Businesses, Innovative Global Vision.

“…consumer spending during this year’s holiday season is expected to increase as much as 4.5 percent.  And e-commerce sales are expected to jump 18 to 21 percent. What does that all mean exactly? Deloitte expects holiday shoppers to spend more than $1 trillion between November and January. To give you an idea of how big that is, last year in 2016, holiday retail sales totaled in at $658.2 billion.” Read more here.

NRF Consumer Survey Points to Busy Holiday Season, National Retail Federation. (Important consumer data to know.) 

“Most online shoppers will take advantage of free shipping (94 percent) and conveniences like buy online, pick up in store (49 percent). In addition, 19 percent will take advantage of expedited shipping and 12 percent will use same-day delivery.” Read more here.

10 Sources of Custom Gift Cards for Small Businesses, Small Business Trends. There are places where you can create gift cards for your small business.

“With the holidays approaching, now is a great time for businesses to start thinking about tapping into the $124 billion-a-year gift card industry. Gift cards have long been an effective way to boost holiday sales. For small businesses unsure where to start with the marketing and selling of gift cards, fortunately there are a whole host of gift card tools available for small businesses.” Read more here.

Get Your E-Commerce Site Ready for Black Friday,

E-commerce sales are expected to grow by 18 to 20 percent this holiday season, according to Deloitte’s 2017 Holiday Shopper Report. While online retailers have lots of opportunity this season, they also face lots of competition. To grab your share of Black Friday sales, you’d better start preparing now. The Holiday Shopping Intentions Survey reports that 66% of shoppers are going to start before Thanksgiving — and more than one-fourth have already started…last Thanksgiving Day saw $1 billion in online sales.” Read more here.

Small Business Saturday 2017

It’s almost time to celebrate Small Business Saturday®.  SBE Council is once again a partner in this national event, which has proven to be a successful driver of sales and exposure for all types of small businesses nationwide.

Last Minute Small Business Saturday Promotion Tips, InfusionSoft.

“Over 25 percent of small businesses wait until the last minute to decide on their promotion strategy for SBS. With this in mind, we’ve put together some promotion ideas that small businesses have reported provide the most benefit and that can be put together at the last minute.” Read more here.

11 Tips to Own Small Business Saturday and Beyond, Small Business Trends.

“Small Business Saturday is a perfect opportunity to boost holiday sales. Last year, 112 million consumers reported “shopping small” on Small Business Saturday, spending $15.4 billion. But have you considered the day as a way to improve business operations and set the stage for year-long success?” Read more here.

How to Market for Small Business Saturday, Rieva Lesonsky/Small Business Administration. “Small Business Saturday is bigger than ever—and despite what you may think, it’s not just for retailers or even just for brick-and-mortar businesses. Here’s what you need to know and how to take advantage of small business’s big day.”

Get your business ready with customizable marketing materials from the Shop Small® Studio, like posters, email templates, and more.

Small Business Holiday Marketing Tips, Espresso.Digital

“Keep in mind that you do not have to do everything on this list in order to have a successful holiday marketing campaign. Pick the ones that best fit your business and personality and start there. The idea is to have fun and be yourself, and at the same time generate more business by reaching out to your consumers.” (Give your customers a sneak preview!) Read more here.

Karen Kerrigan is president & CEO of the Small Business & Entrepreneurship Council.

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