PROTECTING SMALL BUSINESS, PROMOTING ENTREPRENEURSHIP

Small Business Accelerator

By at 13 October, 2018, 1:13 pm

Tips, Trends and Resources for Entrepreneurs

This week’s roundup of “How To” articles, educational resources and upcoming events, business news and success stories recommended by SBE Council President & CEO Karen Kerrigan.

October is National Cybersecurity Month

This Week’s Theme: It’s everyone’s job to ensure online safety at work

The online safety and security of your small business are responsibilities that everyone must share. And, as the lines between our work and daily lives become increasingly blurred, it is more important than ever to be certain that smart cybersecurity carries over between the two.

Week 3 (October 15-19) of National Cybersecurity Month is focused on cybersecurity workforce education, training and awareness while emphasizing risk management, resistance and resilience. NCSA’s CyberSecure My Business sheds light on how small and medium-sized businesses can protect themselves, their employees and their customers against the most prevalent threats. You can visit this resource to learn how to identify threats, protect against threats, detect hidden threats, respond to the threats, and recover from a cyber attack.

Symantec Webinar: It’s Everyone’s Job to Ensure Online Safety at Work
Thursday, Oct. 18, 1 p.m. EDT/10 a.m. PDT
Week 3 will focus on cyber security workforce education, training and awareness with specific focus on understanding adversary objectives for and the best practices for thwarting some of the most common threat tactics. Speaker: AJ Nash, Symantec

→ Register Here

SBA Twitter Chat, October 23

Join SBA and experts for a Twitter chat on how to protect your business from cyber threats. The discussion will focus on tips and resources to help keep your business safe. Follow along with the hashtag #SBAchat.

Marketing, Branding and Sales

The 12 Best Places to Find eBay Listing Templates for Your Small Business, Small Business Trends. “Listing items on eBay can be time consuming, and if you’re a frequent seller on eBay, finding ways to save time conducting listings is desirable. One way to save valuable time is to create quality listings with reusable eBay listing templates. With such templates you no longer have to start from scratch with your listing, as you simply have to revise the information. Listing templates also give buyers more consistent information across all a seller’s listings.”

Can Customer Engagement Increase Your Profits? SCORE. In this SCORE webinar, SBE Council Entrepreneur-in-Residence Kristie Darien discussed how to help improve your interactions with customers and establish a strong digital presence to boost your bottom line.

Pinterest Opens Shop the Look Feature to Let Small Businesses Sell From Their Pins, Small Business Trends. “When Pinterest announced Shop the Look Pins in 2017, it was only available to large brands. The company just announced the feature is now open to small businesses and influencers with a business account.”

4 Things Every Business Must Know About Generation Z, All Business. “They may be young, but Generation Z consumers already control almost $44 billion in discretionary spending. Follow these tips, and some of that spending could come your way.”

Three Compelling Product Packaging Design Strategies to Turn Millennials and Gen Z Into Zealous Advocates, Small Biz Daily. “Packaging design today is different from the way product packaging was created in the past. Today’s consumers are younger, more opinionated, driven by social causes, and selective when buying products. This means that every business, from startups to small businesses to the largest Brands must either redefine and evolve the way they create products and product packaging, or go out of business.”

How #Hashtags Can Help Improve Your Small Business Marketing, CrowdSpring. “Hashtags can boost impressions, improve the searchability of your content, and encourage more people to talk about your brand. But using hashtags effectively, especially for business marketing, means doing more than just plugging them into your tweets on Twitter or posts on Instagram, Facebook or another social network.”

 

Small Business Success Virtual Conference

November 8, 2018 – 11:00 a.m. ET

Hosted by SCORE

 This online event offers nine educational webinars, one-on-one mentoring sessions, exhibitor booths, networking chat rooms and a resource center. Hear from industry experts including Google, OnDeck, ComplyRight, Nav and more. Experience the best parts of an in-person conference, without the hassle of traveling. The webinars include:

Practical Strategies for Starting a Successful Business by SCORE Mentor Julie Brander You’ll get expert advice on the basic and essential elements necessary for launching and operating a successful business.

Smart Credit Strategies for Small Business Owners by Nav – When you join this webinar, you’ll learn simple strategies for building strong business credit, how small business lenders view personal credit scores and more.

Make Your Website Work for You by Google – Attend this webinar and learn how to create a search-friendly site that’s useful for customers and supports your business goals.

Hiring Hazards: How to Avoid the 7 Most Common Legal Landmines by ComplyRight This session will examine the biggest legal landmines when hiring, with practical pointers on navigating a safe and compliant hiring path.

Every Contact Matters: The Value of your List by Constant Contact – You’ll learn how the way you communicate with your customers has a significant impact on your success.  It’s time to rethink how your message is being consumed.

How to Choose the Perfect Location to Attract More Customers by Kimco – This session will fill you in on little-known factors to consider when choosing the right location for your retail business.

Small Business Loan Applications: Why Are They Asking Me That? by OnDeck – This presentation will talk about a dozen or so questions you need the answers to, before you start looking for a small business loan.

The Top HR Issues Business Owners Face — and How to Solve Them by Paychex- Human resources is serious business. In this webinar, you’ll learn about the top common HR issues and what you can do to address them.

Monetizing and Maximizing Your Business and Your Brand by Kevin McGee and Marc Parham – In this webinar, you’ll gain an understanding of the practical benefits and applications of sales funnels and sound monetization strategies for maximizing those.

To learn more or register for this FREE virtual conference, click here.

Operations and Management

5 Business Tax Breaks for Disasters, Small Business Trends. “On the heels of Hurricane Florence, businesses should be aware of tax breaks to help them through weather disasters resulting from nature or humans. Tax relief can help ameliorate the financial cost from the damage or destruction to your business property.”

Back-to-Business Basics: Get a Great Start on the Upcoming Year, Small Biz Daily. “Take advantage of the back-to-school vibe at this time of year to refresh your business basics. Preparing now—rather than waiting until the end of the year—gives you plenty of time to meet with key people (like your accountant and banker or lender), find and optimize new opportunities to grow your company, and take corrective actions when you identify weaknesses in your business plan, your credit score or your business’s bookkeeping and financials.”

Businesses Need Employee Engagement More Than Process, Startup Professionals. “Customers as well as employees want to relate and engage with real people as leaders, and business leaders need to interact with real employees and customers to stay vital and current.”

How to Build a Solution-Oriented Team, Forbes. “Anyone can point out the existence of a problem; that’s the easy part. The people who bring solutions to the table when addressing a problem are the people who really move the world forward.”

Startups and Entrepreneurship

7 Tips to Test Your Idea as a Part-Time Entrepreneur, Startup Professionals. “For those of you who do decide to keep your day job, here are some pragmatic recommendations I espouse on how to make the most progress in your startup, while simultaneously juggling your other critical family and employer roles. In fact, these suggestions have tremendous value, even if you are dedicated and committed full-time to your new startup.”

10 Ways Entrepreneurs Find Ways to Start a Business, Startup Professionals. “Every funding decision is a complex tradeoff between near-term and longer-term costs and paybacks, as well as overall ownership and control. Yet with the many options available, there is no excuse for not living your dream, rather than dreaming about living.”

The Next Billion Dollar Startups 2018, Forbes. “Where are the next unicorns? They’re coming from a wide range of industries—from esports and online education, to trucking and 3-D printing, to luggage and shoes.”

 

Get Ready to Shop Small: November 24, 2018

#ShopSmall 

Once again, SBE Council is a partner of Small Business Saturday.  It’s time to get your business ready! To get started, visit the Small Business Saturday resource page here.

 

You can create personalized marketing material for your business by visiting here.

 

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