PROTECTING SMALL BUSINESS, PROMOTING ENTREPRENEURSHIP

Small Business Accelerator

By at 27 October, 2018, 9:02 am

Tips, Trends and Resources for Entrepreneurs

This week’s roundup of “How To” articles, educational resources and upcoming events, business news and success stories recommended by SBE Council President & CEO Karen Kerrigan.

Small Business Saturday & The Holiday Season

SMALL BUSINESS SATURDAY     November 24, 2018
#ShopSmall

SBE Council has been a Small Business Saturday partner from the very beginning of this campaign in 2010.  It’s time to get your business ready as there is less than one month to go! Visit the Small Business Saturday 2018 resource page here for more information and customizable marketing material (print, digital, social, and even a video) that you can use to make this #ShopSmall event a big one for your business’s bottom line.

Neighborhood Champions:  Many local communities across the country have groups and networks that are planning events to help bring shoppers and businesses together. Visit the Neighborhood Champion listing page to find out if your area has one, and reach out!

Bonus Resource from Big Commerce: Your Small Business Saturday Guide – Tips, Tools and Statistics for Local Companies

WHAT ABOUT BLACK FRIDAY AND CYBER MONDAY?  

Yes, Small Businesses Can Compete! Find some great tips and detailed marketing ideas: The Small Business Black Friday Cyber Monday Success Guide

HOLIDAY SHIPPING DEADLINES!

Small Business Trends: “Not knowing the shipping deadlines for the USPS, UPS, and FedEx could be a costly mistake. Whether your customers start shopping during Thanksgiving, Black Friday, Cyber Monday or wait right before Christmas, you have to know the holiday shipping deadlines.”

NEXT GEN HOLIDAY SHOPPING

“To capture your share of holiday retail spend, think mobile and social,” writes Rieva Lesonsky of Small Biz Daily.

Small Business Success Virtual Conference


November 8, 2018 – 11:00 a.m. ET
Hosted by SCORE

This online event offers nine educational webinars, one-on-one mentoring sessions, exhibitor booths, networking chat rooms and a resource center. Hear from industry experts including Google, OnDeck, ComplyRight, Nav and more. Experience the best parts of an in-person conference, without the hassle of traveling. Review the full agenda and list of speakers, and register for FREE here.

Branding, Marketing and Sales

How to Successfully Rebrand: Everything Your Small Business Needs to Know, CrowdSpring. “Rebranding can provide your business an opportunity to stand out from your competition by showcasing the things that make your company different and better. For example, did you know that Google started with the name Backrub? Amoco started out with the name Standard. Accenture started out as Andersen Consulting.”

6 Tips for Marketing on a Budget, Smart Hustle. “From viral videos on social media to impromptu pop-up shop experiences in high-traffic spaces, it’s not only possible but practical to place brand messaging in front of the masses without breaking the bank.”  

15 Social Media Marketing Strategies the Pros Use, Small Business Trends. “Posting content here and there isn’t going to be as effective as going in with a real plan. Every strategy will look a bit different, but there’s no shortage of options to choose from.”

Emotional Marketing: Scientifically Proven Ways to Increase Sales and Reduce Churn, CrowdSpring. “When you leverage emotional marketing to connect with customers, you reach those customers on a meaningful level. That crucial emotional connection stays in a customer’s mind long after the purchase has been made.”

7 Strategies to Create Your Own Market and Win Bigger, Startup Professionals. “Maybe it’s time for you to step out of your comfort zone, think more broadly, and pursue a new market legacy for maximum fun and profit.” 

Marketplace Trends

The Homebody Economy, Small Biz Daily. “This trend is packed with entrepreneurial opportunities.”

Gartner Identifies the Top 10 Strategic Technology Trends for 2019, Gartner. “Gartner defines a strategic technology trend as one with substantial disruptive potential that is beginning to break out of an emerging state into broader impact and use, or which are rapidly growing trends with a high degree of volatility reaching tipping points over the next five years.”

The Rise of the Restaurant Robot, Forbes. “A study by the Center for an Urban Future found that the automation potential for waiters and waitresses is 77%. That figure increases to 87% when you factor in workers that prep food.”

Startups and Entrepreneurship

8 Tips for Quantifying Traction in Your New Venture, Startup Professionals. Marty Zwilling helps to define “traction” for a business startup, and how others (like investors) may define it. He writes that it is important to “create and track your progress against some metrics” and offers specifics for credibility and acceptance.  As he notes in the piece “passion is no substitute for some real data and analysis” and “Don’t be fooled by your own hype.”

Hot in e-Commerce: Subscription-Based Businesses, Small Biz Daily. “As the world around us is constantly changing, people and businesses are adjusting as well. People tend to be rushing everywhere, getting impatient very easily, so they want businesses to serve at their convenience.”

Even the Best Startup Solutions Need Modern Marketing, Startup Professionals. “Every entrepreneur needs to realize that marketing is now key to success on every new venture, no matter how compelling the technology.”

Management and Operations

10 Things Transparency Can Do For Your Company, Forbes. “Taking transparency seriously at the cultural level is a great way to differentiate yourself from the competition. But it’s also a part of a closer-knit and more trustworthy world.”

Three Considerations to Make Before Hiring a Family Member, Forbes. “A quick search online sees dozens of other owners, entrepreneurs, and managers warning against the dangers of hiring kin. However, you should, at the very least, consider these three things before bringing on family members.”

Deducting Business Meals, Big Ideas for Small Business. Fortunately, the IRS has clarified the rule and it’s favorable to businesses.”

DOL Announces New Compliance Assistance Tools for Small Businesses:  The Department of Labor recently launched the New and Small Business Assistance and the Compliance Assistance Toolkits webpages to assist small businesses and workers with simple, straightforward resources that provide Wage and Hour Division (WHD) information, as well as links to other resources.

Success and Self Improvement

92% of Small Business Owners Say Mentors Have Major Impact on Growth, Small Business Trends. “Business owners need to be looking for the right kind of person. The person you choose should have a wealth of common experience and draw on high levels of commitment and knowledge.”

10 Communication Secrets of Great Leaders, Success. “Great communicators are intentional about it, and there are 10 secrets they rely on to deliver a powerful message. Put these secrets to work in your communication and watch your influence soar.”

 

 

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