PROTECTING SMALL BUSINESS, PROMOTING ENTREPRENEURSHIP

Small Business Accelerator

By at 3 November, 2018, 9:41 am

Tips, Trends and Resources for Entrepreneurs

This week’s roundup of “How To” articles, educational resources and upcoming events, business news and success stories recommended by SBE Council President & CEO Karen Kerrigan.

November 6 is Election Day

How to Handle Employee Requests for Time Off to Vote, SHRM. “Many employees will be eligible to cast their ballot on Nov. 6, but will they have time to vote? Some states require employers to give workers time off to vote and, even in states that don’t, some businesses are finding other ways to get employees to the polls.”

 

Small Business Success Virtual Conference
November 8, 2018 – 11:00 a.m. ET
Hosted by SCORE

 

This online event offers nine educational webinars, one-on-one mentoring sessions, exhibitor booths, networking chat rooms and a resource center.

Hear from industry experts including Google, OnDeck, ComplyRight, Nav and more. Experience the best parts of an in-person conference, without the hassle of traveling. Review the full agenda and list of speakers, and register for FREE here.

 

Marketing, Branding and Sales

Brand Health: 6 Important Questions You Should Ask About Your Small Business Brand, CrowdSpring. “Brand health can be measured in numerous ways, including brand reputation, brand awareness, brand equity, brand positioning, and brand delivery.  This isn’t an issue you can afford to ignore. You need to know if your brand is thriving or ailing – before it’s too late.”

Social Media Marketing Statistics Important to Small Businesses, Small Business Trends. “As the number of social media users continues to increase, these platforms have become more critical to marketing success. After all, one of the tenets of marketing is to draw attention from the right people at the right time and social media provides the perfect place to do just that.”

Effective Marketing Today Begins with a Conversation, Startup Professionals. “Conversation marketing will help you connect your business to the hearts of your customers for the long term, not just to their minds for a single transaction. They want a sense of personal value and a relationship before they act. You can’t deliver that with a one-way monologue.”

9 Proven Strategies Your Small Business Can Use to Increase Engagement and Conversion Rates, CrowdSpring. “A SalesForce study concluded that ‘companies that excel at lead nurturing generate 50 percent more sales-ready leads.’ If your lead generation forms are poorly designed, they become a roadblock and quickly turn customers away from your site. If you design your lead generation forms well, you can watch your conversion rates quickly skyrocket. This isn’t something you should leave to chance.”

7 Strategies to Create Your Own Market and Win Bigger, Startup Professionals. “Bold entrepreneurs now can credibly talk about entirely new markets, such as the Internet of Things (IoT), genetic modifications, and privatized space travel. However, such changes don’t yet happen automatically, so it still takes proactive strategies and key actions to create new demand where none exists.”

 

Get Ready:  Small Business Saturday & The Holiday Season

 

SMALL BUSINESS SATURDAY –  November 24, 2018
#ShopSmall

SBE Council has been a Small Business Saturday partner from the very beginning of this campaign in 2010.  It’s time to get your business ready as there is less than one month to go! Visit the Small Business Saturday 2018 resource page here for more information and customizable marketing material (print, digital, social, and even a video) that you can use to make this #ShopSmall event a big one for your business’s bottom line.

Great Resource from Big Commerce: Your Small Business Saturday Guide – Tips, Tools and Statistics for Local Companies

WHAT ABOUT BLACK FRIDAY AND CYBER MONDAY?

Yes, Small Businesses Can Compete!Find some great tips and detailed marketing ideas: The Small Business Black Friday Cyber Monday Success Guide

HOLIDAY SHIPPING DEADLINES!

Small Business Trends: “Not knowing the shipping deadlines for the USPS, UPS, and FedEx could be a costly mistake. Whether your customers start shopping during Thanksgiving, Black Friday, Cyber Monday or wait right before Christmas, you have to know the holiday shipping deadlines.”

TWITTER CHAT: HOLIDAY MARKETING

 

Planning leads to profits. Join SBA’s Twitter Chat on Holiday Marketing Tips for Your Small Business.  Tips & tricks will be shared to help you succeed during the holiday shopping season. #SBAchat #shopsmall

 

Trends in the Marketplace

Prices on Small Businesses Reach a Ten-Year High, Small Business Trends. “The data for the quarterly Insight Report from BizBuySell comes from an analysis of around 45,000 businesses for sale and those recently sold across the US. The statistics are from business-for-sale transactions reported by participating business brokers across the country.”

These 3 Trendy Companies Have Perfected the Subscription Business Model, Inc. “The trendy business model has kept pace even as the market has become more fragmented. There are now more than 5,000 subscription-type businesses, according to Chris George, chairman of the board of the Subscription Trade Association, who is also co-founder of Gentleman’s Box.”

 

Entrepreneurship and Startups

Being an Entrepreneurs in the Digital Age, Small Biz Daily. “Before quitting your day job, be sure that you’re aware of the challenges associated with being your own boss as well as the outside factors that can affect your business.”

7 Ways College Degrees Can Expedite Startup Success, Startup Professionals. “The best thing you can learn in school is how to learn — fast and effectively. In the real world, change occurs very rapidly, so all the specifics you memorized from textbooks will likely be obsolete by the time you need them. Your academic credentials will have very little value as well.”

 

Success and Inspiration

How This Fitness Enthusiast Turned His Last 12 Cents into a World Leading Health Club, Forbes. “Health clubs are a tough business, and in his first five years in the industry, six of the clubs he worked for went bankrupt. Checks bounced, clubs closed their doors overnight, and pretty soon Joe was sleeping in his car.”

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