By at 8 December, 2018, 10:07 pm

Tips, Trends and Resources for Entrepreneurs

While small business owners and entrepreneurs are working hard to finish 2018 strong, SBE Council president & CEO Karen Kerrigan is looking ahead to help them prepare for 2019. Here are some highlights and insights on what’s to come, what to watch and how to respond.

Your Best Year Yet: 2019

Countdown to 2019: How Local Marketing Can Transform Your Small Business, Small Biz Daily. “Many small businesses are dependent on local customers to survive—retailers, restaurant owners, accountants, contractors, remodelers, home services providers, among many others. For these business owners, marketing has become a little more complicated.”

The 8 Consumer Trends Facing Marketers in 2019, Ad Age. “Experiences, like a big product drop or a splashy event, still make an impact, but they are only the delivery mechanism to provide authentic emotional connections. How those experiences make us feel is what we remember. Capturing those real feelings is the key to creating indelible mind spaces for what’s truly special. With that as context, here are the behavioral movements that are likely to emerge in 2019.”

Top 5 Retail Trends in 2019, Marketing Interactive. “Innovative advances in technology, coupled with seamless in-store shopping experiences, are among the top predictions for 2019’s global retail trends.”

Logo Design Trends 2019, CrowdSpring. “Whether you’re looking for a logo design for a new business or considering a rebrand, your contemporary logo design should feel fresh and relevant for a long time, and not dated a year from now.”

Social Media Marketing Trends in 2019, Smart Insights. “It’s all about visuals in 2019. In addition to ephemeral content, video content generally, including live video, is a key area that marketers need to focus on. Video continues to dominate social media and is an equally big trend for 2019, as it was, for 2018. According to online marketing expert Marcus Sheridan, 80% of what we consume online will be video content, by 2019.”

What Amazon Will Do to the Labor Market and Four Other Predications for Hiring, Inc. “If you thought it was especially difficult to hire good talent in 2018, brace yourself: Next year you can expect more of the same.”


Ask the Experts – Live Q&A with Masters of Marketing

Webinar – December 13 – 2:00 p.m. ET

Hosted by SCORE

Looking for expert answers to your small business marketing questions? Our Masters of Marketing webinar brings you access to the best and most successful “celebrities” of digital marketing, Seth Godin and Ramon Ray.

Seth Godin is a Marketing Hall of Fame inductee, and Ramon Ray is the founder of Smart Hustle Magazine. They are both global speakers, best-selling authors, serial entrepreneurs and leaders and experts in marketing as recognized by their peers and industry publications.

In this Q&A session, there will be no scripts, no pitches, and no letup! Just a full-hour dedicated to taking your marketing questions—LIVE.

Submit your questions via the registration form or bring them to this interactive Q&A session, where any and all types of marketing questions will be addressed.

Register for FREE, learn more about Seth and Ramon here.


11 Wellness Trends to Watch in 2019, Mind Body Green. “Building upon the progress we’ve made in 2018, we’re predicting that wellness will only continue to become more accessible and earth-friendly this year. Another big theme on our radar—one that we explored during this year’s revitalize event — is the blending of old and new. More and more ancient practices that have withstood the test of time will enter mainstream consciousness…”

Mark Our Words: You’re Going to See These 19 Food Trends EVERYWHERE in 2019, Delish. Check them out here.

AI in 2019: 8 Trends to Watch, The Enterprisers Project. “Forget the job-stealing robot predictions. Let’s focus on artificial intelligence trends – around talent, security, data analytics, and more – that will matter to IT leaders”

APA: 10 Trends to Watch in 2019, American Psychological Association. “This year’s report on the trends emerging in the psychology field features areas where psychologists’ research and interventions are transforming patient care, as well as emerging areas that have the potential to change psychology itself. Not surprisingly, several of this year’s trends focus on technology.”

Entrepreneurship and Startups

Eight Best Industries for Starting a Business in 2019, Inc. “Each year, [Inc.] crunches the latest data and speak with industry experts to determine the sectors that are most likely to take off.”

Eight Guiding Principles for Pursuing a Winning Venture, Startup Professionals. “Every entrepreneur has an idea for transforming a market with innovative new technology, or transforming society with a new process. But unfortunately, most of these ideas fail at the execution level, or are not truly innovative.”

Timeless Advice

10 Business Constants Flourish in This Age of Change, Startup Professionals. “In this age of constant change, I usually find myself writing about what has changed. Yet I find that periodically it pays to reflect on what hasn’t changed in business, probably won’t change in the foreseeable future, and is still critical to our success in our professional career, as well as the success of our business.”


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