PROTECTING SMALL BUSINESS, PROMOTING ENTREPRENEURSHIP

Small Business Accelerator: Tips Trends and Resources for Entrepreneurs

By at 30 December, 2018, 12:28 pm

Growth in 2019

What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses 2019, CrowdSpring.  This is the most comprehensive guide online to creating a strong brand identity for your business or organization in 2019. A brand identity is the most effective way any organization (startups, small businesses, agencies, nonprofits, or others) can gain a competitive edge in an increasingly crowded marketplace. Both new and existing businesses and organization can benefit from reading this guide.”

Yes, Small Businesses Can Compete with Large Businesses, Small Biz Daily.  Even if you’re a small business in a non-technical trade (plumber, locksmith, carpet cleaner), success means keeping pace with technology, and meeting your customers where they are.”

Building Credibility When You’re Small – 4 Tips, SMB CEO.  The online age has made it easier than ever to build a presence and market your services and products to customers. That being said, building a strong, credible reputation is more important than ever. Prospects that find you credible will find it easier to become your customers.”

Marketing Partnership Strategies, Small Biz Daily.  In a world of self-promotion, brands that work together can be the ones that stand out. Partnership marketing, or co-marketing, is where two or more brands merge their marketing campaigns in a way that’s a win-win for both.”

How to Rule Retail: 10 Essential Tactics, Trends and Innovations to Back in 2019, Forbes.  From the in-the-moment connections of live commerce, expo stores and the dawn of hyper realities destined to shift the axis and etiquette of storytelling, there’s also how brand broadcasting will revise the meaning and role of retail-tainment (including unlocking the affection of a generation enthralled by their new awokening), why drop culture is more than a fad and the fluid future of voice commerce. Additionally, see re-selling as a still-vital route to generation e-preneur; calming the unruly side of e-commerce; stepping into an economy of self-care and self spaces; and the vast and long-lasting impact of ethical and empathetic engagement strategies.

Startups and Entrepreneurship

Here’s How to Get Your Startup Off the Ground, P.E.R.K. Consulting.  Do you have a great idea for a business venture but are not sure how to embark? Sometimes, those first few steps can be daunting, but with good planning and strategizing, you can turn your dream into reality.

SCORE WEBINAR: Lean Canvas – Create Your Business Plan Quickly

January 8, 2019 11:00 a.m. ET

A key to starting and building a successful business is planning. Sometimes, a business plan is required, but it’s not always the answer to creating a successful business.  Sometimes, you need to think lean.

In this session, SCORE Mentor David Terrell will walk you through a Lean Canvas to help you create a “blueprint” of your business. He will provide practical tips and tools and teach you how to:

• Determine the key categories of starting, testing and growing your business

• Identify your target customers and what you need to do to get them to buy from you

• Recognize your customers’ problems and how your product or service will solve them

• Communicate your value propositions that set you apart from your competition

• Test your solutions and get valuable feedback

• Determine your cost structure, runway and revenue streams

• Monitor key metrics to determine your business’s initial and ongoing success

Register for FREE here.

 

Important TRENDS to Know for 2019

In Case You Missed It…Check out our Small Business Accelerator Trends 2019 Edition here.

Web Design Trends 2019, CrowdSpring.  “75% of consumers judge the credibility and trustworthiness of your business from your website’s design. Today’s web visitors are sharper and more judgmental than ever. And, they’re only growing more so, as the generations who have grown up with internet access take on a larger and larger percentage of the population…Don’t take our word for this. A recent study shows that 97% of consumers research their purchases online before they buy something.”

Pay Attention to These 7 Retail Trends in Marketing, Forbes.  Technology is rapidly evolving, which means the retail industry must keep-up, as well. It may seem overwhelming to apply a new thought to the old-time retail business at first. But, remember that people want to buy in your brick and mortar store. Give your customers a reason to be there and stay there until they’ve purchased.”

Top 30 Facebook Trends for Small Business, Small Business Trends.  Facebook is the world’s most popular social network. So businesses should pay constant attention to the platform and its changing features. This year, the social media giant saw many updates that could impact small business users.”

3 Trends that Will Shape Food Products in 2019, Forbes.  The same trends – sustainability and “anyway you want it” – will accelerate, while the food industry pays more attention to the special needs of the boomer generation.

Personal Growth and Success

How to Achieve “Zero” Burnout: Build a Business and a Life that Won’t Kill You, Entrepreneur.  The findings showed that entrepreneurs who kept a flexible mindset and stayed in the ‘harmonious passion’ zone were less at risk of burnout than their counterparts with a fixed mindset and more ‘obsessive passion.’”

Why You Need Positive People in Your Life, Success This is an “oldie but goodie” piece of advice to STAY CLEAR of these people! Negative influencers don’t smile or laugh easily. They have trouble maintaining relationships and see stress as a threat rather than a challenge to embrace. Steer clear!”

How Do You Attract Opportunity Into Your Life?, Success.  Jim Rohn:  “That’s why I teach development of skills. If you can develop your skills, keep refining all the parts of your character and yourself, your health, your relationships so that you become an attractive person—you’ll attract opportunity. Opportunity will probably seek you out. Your reputation will probably precede you and someone will want to do business with you.”

 

Small Business Insider

Don’t forget to sign up for SBE Council’s weekly “Small Business Insider” newsletter. It will keep you up-to-date on the latest trends, policy, and economic news that impacts entrepreneurship and the growth of small businesses!  Sign up here.

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