PROTECTING SMALL BUSINESS, PROMOTING ENTREPRENEURSHIP

Small Business Accelerator: Tips, Trends and Market Intelligence for Entrepreneurs

By at 16 March, 2019, 11:05 am

Wow – the end of first quarter of 2019 is almost here! Hopefully you are hitting your revenue goals so far, and utilizing all the innovative technologies and practices to more effectively service and grow your customer base.

This week’s Small Business Accelerator is packed with solid ideas and content to strengthen your marketing and branding efforts. I’ve included a few practical management and operational tips to improve the bottom line of your business. And of course, I’ve added a few pieces on startups (including “How to Start an Etsy Shop”), along with entrepreneurial success stories.

By the way – Happy St. Patrick’s Day! May the luck of the Irish be with you throughout 2019!

Karen Kerrigan, President & CEO

Women’s History Month Twitter Chat: Resources for Women Entrepreneurs

 

SBA is hosting a #SBAchat to review and discuss tips and resources for women entrepreneurs.

Marketing and Branding

Is it Time to Rebrand Your Small Business?, Small Biz Daily. “…rebranding can do more than give your business a new or updated look. It sends a message to current customers and clients, as well as prospects that your company is on top of trends and that you’re paying attention to market conditions.”

How to Build Your Brand with a SWOT Analysis, CrowdSpring. “If your brand isn’t successfully communicating who your business is, what you do, and what you stand for, then you’re losing business without even realizing it. To get your brand back on track – and create a brand plan that stands any chance of success – you’ll need to take a step back to look at the bigger picture. You’ve got to develop a higher-level understanding of your business and the context in which it operates. That’s where a SWOT analysis can help.”

10 Key Principals to Drive Customer Decisions Today, Startup Professionals. “Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process. Every aspect of your business must be about sales.”

Using Post-Purchase Emails to Create Loyal Customers, Target Marketing. “Research from Forbes shows that a 5% increase in customer retention can increase profitability by up to 75%. Post-purchase emails — whether a transactional email (e.g., confirming a purchase or detailing shipping information), a product review email, or a survey email — are a key component of the subscriber lifecycle as they help strengthen the customer relationship and show long-term brand value.”

SCORE Webinar

Pictures Speak Louder than Words: Visual Content Strategies for Small Businesses

March 21 – 1:00 p.m. ET

People retain only 10% of information they hear or read.  But include a relevant image with that same information, and they’ll remember 65% – even 3 days later.

Bryan Caplan, a national speaker for “Grow with Google” and award-winning digital marketing specialist, unveils how to engage your leads and prospects with quality visual content.

Join this webinar and learn:

●  Why visual content is so important

●  What makes an interesting, eye-catching image

●  Which online tools you can use

●  How to share your images to drive engagement

Register for FREE or learn more about the webinar here.

 

5 Types of Videos to Add to Your Social Media Marketing, Content Marketing Institute. “Video is a great way to engage your audience, but it can be difficult to determine what options will work for your brand. Let’s break down five valuable options for your consideration.”

10 Most Well Guarded Secrets About Marketing to Baby Boomers, Small Business Trends. “As a small business owner looking to market to a target group, you can’t afford to overlook these people who grew up watching Get Smart and wearing Mood Rings. Why?  Because the World Bank’s Consumer Expenditure Survey for 2013 reported American Baby Boomers were spending a staggering $3.2 trillion annually even back then.  That’s greater than the entire GDP of France, Russia and Brazil.”

How Small Businesses Can Use Local SEO, SCORE. “Forty-six percent of all Google searches are local, and there has been a 900%+ growth in mobile searches for  ‘_____ near me today/tonight.’ Among the people who searched for local businesses, 76% visited a related business within a day, and 28% made a purchase. With so many consumers searching for local businesses, it’s important to make sure your business comes up in those searches.”

How to Focus on Relationships to Maximize Your Brand, Startup Professionals. “Startups, as well as every existing business, need to realize that this brand perception is becoming more and more driven by their relationships with customers, as well as feedback from other customer brand relationships, made visible on social media and Internet websites like Yelp and Foursquare. Proving the new model today are sites like Patagonia and Zappos.”

Operations and Management

5 Keys to Boosting the Performance of a Business Team, Startup Professionals. “As hard as it is to build extreme teams from the beginning, it’s much more difficult to turn around a failing or stagnant team. In fact, many would say that it’s impossible, without first replacing the top leaders and key team members in an existing organization. Thus, if you are a business leader who intends to survive and thrive in the long-term, it’s time to start today by checking the culture of your teams.”

SCORE Webinar

Ask the CPA 2019: Tax Advice for Small Businesses

March 19 – 1:00 p.m. ET

April 15th will be here sooner than you think! You have tax questions. SCORE’s experts have tax answers.

Join SCORE for this LIVE Q&A session with certified CPA and small business tax expert Micah Fraim. The hour will be dedicated to answering your tax-related questions and concerns, especially with the new tax law changes. He will also offer tax advice you can implement throughout the year.

You can submit questions during registration and during the LIVE webinar. Learn more or register for FREE here.

 

5 Crucial Steps to Creating Business Impact, Forbes. “We live in an era when technology can be leveraged to help surface innovative ideas from anywhere and from anyone within an organization. Exposing and translating these ideas into tangible actions that improve a business or customer experience, may be your most important task as a leader.”

How to Keep Your Business Partnership from Imploding, Forbes. “If you’re considering taking on a partner, think carefully first: 70% of business partnerships fail. I’m not telling you that to scare you (much), but to open your eyes to the fact that, while it might seem like a good idea right now, you need to reflect on whether you will still feel that way in the future.”

Startups and Entrepreneurship

10 Business Plan Tips Too Many Entrepreneurs Forget, Startup Professionals. “The overriding principle is that your business plan must be easy to read. This means writing at the level of an average newspaper story (about eighth-grade level). Understand that people will skim your plan, and even try to read it while talking on the phone or going through their e-mail. But don’t confuse simple wording and formats with simple thinking.”

How to Start an Etsy Shop: Your Comprehensive No-Stress Guide to Starting an Etsy Shop in 2019, CrowdSpring. “You’re creative. And you love to craft! Not to mention, you’ve gotten pretty darn good at it. Or, you have an amazing eye for vintage finds but your closets are overflowing. ‘You should start an Etsy shop!’ your friends say. And, you’ve secretly shared that very same thought.”

Success and Inspiration

Boxed Started in a Garage That Would Scare Away Neighborhood Children. Here’s How it Grew into a $600 Million Business, Inc. “Starting his company in the dingy garage of his parents’ New Jersey home, Chieh Huang drew ire from skeptics. His neighbors would warn their kids not to go near the garage. His disappointed mother-in-law once told him, ‘I knew you weren’t the one.’ But Huang proved the naysayers wrong…”

From Unemployment to CEO: 4 Things this Mom Did to Turn Her Passion Into a Thriving Business, Entrepreneur. “So, if you too are starting out with nothing, take comfort in the fact that the resources and connections you already have may be all you need to start. The key is to use them wisely.”

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