Ramon Ray: How to Become a “Celebrity CEO”

By at 8 May, 2019, 4:00 pm


By Karen Kerrigan-

Our organization is honored to have such an awesome network of friends, experts and entrepreneurial members who we can call at a moment’s notice to support our work promoting entrepreneurship and helping small business owners grow and succeed. Ramon Ray – entrepreneur, global speaker, best-selling author and founder of Smart Hustle Media – is one of them. Ramon was one of the major highlights of our Small Business Policy Expo 2019 in Washington, D.C. this past January, where he served as emcee along with navigating Q&A during the many panel sessions.

I think he had himself in mind while penning his latest book, “Celebrity CEO: How Entrepreneurs Can Thrive by Building Community and a Strong Personal Brand.”  I mean that as a compliment!  When you are with Ramon, you immediately feel like you are a member of his community, and his brand is all about energy and helping others succeed.

Who Wants to Be a Celebrity CEO?

The Celebrity CEO is the complete guide to creating a strong personal brand. As noted within the official description of the book: “By developing your personal brand, you will set your business apart from your competitors and become known as the expert in your industry.”

The book has been written for entrepreneurs and small business owners who want to make a massive impact and build a loyal fan base. I strongly encourage you to purchase Celebrity CEO. In the meantime, I was able to grab a few moments of Ramon’s time to ask a few questions about the book.

What inspired you to write Celebrity CEO?

Celebrity CEO was written because I want business owners to know that getting attention for their businesses and being a SUCCESS is achievable by just about anyone. Over the years, I’ve seen my personal brand skyrocket and know that by sharing specific principles I can help others experience this success as well.

Becoming a “celebrity” may be a little intimidating for an entrepreneur or small business owner. How can a business owner scale or align “celebrity” to match their authentic self or comfort zone?

It is INTIMIDATING for many indeed. In fact, many don’t even like the word. Celebrities tend to be movie stars, athletes or musical performers – but EVERY business owner can be a celebrity to their niche community.

First, build a community of fans consisting of people who know, like and trust you. Educate your community, don’t sell them. Show value. How can you serve their needs?

Note that social media is one of the most powerful ways to build your brand online and rally a community. Now that you’ve built a community, now that you have trust, you can “sell” the fans (the community) the solutions they want or need.

Selling is NOT crass, but people who trust you now want solutions from you, which they will pay for.

What do you mean by “building a community” and what is the first recommended step?  

The first step to building the community is to know WHO is in the community? What do they look like? What’s their persona? Go very narrow. Don’t just target “female founders” or “young, males interested in sports.”  Instead, seek out “female founders, with children, who don’t have a college degree.” Or how about “young males, who work full-time, and are active in non-professional sports leagues.”

KNOW YOUR community.

Once you do this, begin to create content to educate this community. Content that will draw them to you and your brand.

If you do this right – LISTENING to their needs and what resonates with them and what they want – you’ll see your community grow. Measured at times by “follower count,” but more importantly by the depth of engagement and connectivity you have with this community.

Over time, you’ll be the Celebrity CEO!


So there you have it. Learn from Ramon about the mindset of a Celebrity CEO, and understand the tools you need to cultivate your tribe and grow your business!

Karen Kerrigan is president & CEO (currently working on the “celebrity” part with Ramon’s help) of the Small Business & Entrepreneurship Council. 


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