PROTECTING SMALL BUSINESS, PROMOTING ENTREPRENEURSHIP

Small Business Accelerator

By at 27 May, 2019, 7:02 am

Tips, Trends and Market Intelligence for Entrepreneurs

Marketing, Branding and Sales

6 Marketing Tips to Attract Customers to Your Rollout, Startup Professionals. “Every marketer throws around the word “content,” but few have mastered the art and science of creating useful, thought-provoking, and viral content. Great content doesn’t happen by accident. Start early in your planning, build your own skills, or find the best expertise you can afford.”

19 Important Branding Lessons from the Top Five Retailers in the United States, CrowdSpring. “These top retail businesses know that their brand is invaluable. These are the businesses that we should be learning from. So, we’ve studied what these mega-brands are doing right… and wrong. We’ve cultivated a list of 5 actionable lessons that apply to retail businesses of any size – not just mega-retailers.”

8 Tips for Copy that Provide Leads, Entrepreneur. “Great copy takes time, but quality content can continue driving leads for years to come.”

How a Buyer (or User) Persona Can Improve Your Business, Bplans. “Success in marketing and product development comes from a deep understanding of your target customer. Your ability to put yourself into the shoes of your customer, to understand their pain points, needs, wants, aspirations, work and home environments—in fact, every aspect of their lives—will drive your success.”

Great Customer Service

60% of Customers Prefer to Call Small Businesses on the Phone, Small Business Trends. “For small business owners, these are insightful revelations. Knowing how customers like communicating and which source they trust most can provide the best experience for their customers.”

Next Gen Retail: Integrating On and Offline for the Perfect Customer Experience

SCORE Webinar:  May 30 – 1:00 p.m. ET

The new retail model requires a successful integration of the digital and physical worlds. Regardless of your tech skills or know-how, you can learn to take your retail business to the next level.

In this session, Angel Cicerone, President of Tenant Mentorship, will take you through easy-to-implement omni-channel ideas that provide a frictionless and perfect experience for today’s customer.

We’ll cover:

●  Selling online vs. marketing online – which is right for you?

●  Easy omni-channel hacks

●  Embracing technology

●  The importance of data

● Putting the welcome mat out on your digital doorways

For more information, or to register for FREE click here.

Management and Operations

The Story of Being Hacked, Big Ideas for Small Business. “According to SiteLock, website attacks on small businesses rose by 59% in 2018, averaging 62 attacks per day. Now BigIdeasForSmallBusiness.com is a statistic. Let me tell you what happened so if the same or similar attack happens to you, you’ll be able to recognize and remedy it easily (hopefully) and quickly (assuredly).”

Diverse Workplaces Generate 19 Percent More Revenue than Less Diverse Competitors, Entrepreneur. “Follow these tips to create a cohesive and productive multicultural environment at your place of business.”

Startups and Entrepreneurship

Starting a Business: 12 Step Complete Guide to Starting a Business (2019), CrowdSpring. “Often, the difference between long-term success or failure is the foundation you build when you first start your business. Businesses that survive and thrive have an unfair advantage. They’re started and run by people who are prepared for what’s ahead of them.”

20 Places to Find Online Entrepreneur Courses, Small Business Trends. “The United States’ is home to many of the world’s best universities and most successful businesses. So it shouldn’t surprise anyone there are so many excellent courses here. Take the ones allowing you to make the most out of your business ideas.”

Personal Development and Improvement

As an Entrepreneur, Are You Ready to Meet the Press?, Startup Professionals. “Every entrepreneur in this new era of shrinking attention spans, social media overload, and sensationalized reporting needs to know how to create positive messages, cut through the noise, and motivate audiences with multiple media.”

The Ultimate Guide to Bulletproof Habits, Success. “The most direct, fulfilling route to greatness is not through grand strategy, clever maneuvers, inborn talent or the right connections; it’s the path of small, consistent and patient steps repeated again and again.”

 

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