PROTECTING SMALL BUSINESS, PROMOTING ENTREPRENEURSHIP

Small Business Accelerator: Tips, Trends and Ideas for Entrepreneurs

By at 18 June, 2019, 8:34 am

This week’s roundup of practical intelligence to help your small business succeed

This past Friday, the White House announced an improved health coverage option for small businesses and their employees. A final rule was announced at a Rose Garden event, which made positive and useful changes to health reimbursement accounts (HRAs). I was honored to attend this event with several SBE Council members. You can learn more about these changes here. In a media statement released on that day I highlight why the new, more flexible HRAs are important for entrepreneurs, small businesses and their workforce.

Enjoy this week’s Small Business Accelerator, and we welcome your tips, trends and ideas to share with our members and followers. Please send them to: membership@sbecouncil.org.

Cheers to growth and success!

Karen Kerrigan, President & CEO

Trends in the Marketplace

5 Major Takeaways From the 2019 Mary Meeker Internet Trends Report, Inc. “From the importance of implementing e-commerce in your business to changing up your social media strategy, here’s a look at the key Internet Trends takeaways you should know about in 2019.”

Book Cover Design Trends for 2019: Your Guide to the Biggest and Hottest Trends, CrowdSpring. “The cover of your book can make or break book sales. Books with compelling covers have a much higher chance to be discovered and read. Forgetful covers leave books sitting on a shelf.” Here are the six trends that drive book sales in 2019.

Startups and Entrepreneurship

The Side Hustler’s Handbook, Success. “A side hustle can be as small as a few hours a week driving for Uber, or as big as the creation of a new product that scales into your main source of income. The key to success is to understand your motivations, your strengths, and where you want to see it go.”

7 Societal Changes that Invite New Venture Innovation, Startup Professionals. “Every entrepreneur needs to understand that people and populations drive business opportunities, as well as society. Thus I recommend the study of demographics in determining what business you start, where you start it, as well as how to scale it.”

4 Effective Ways to Make Time for Your Side Gig, Success. “We asked members of the Young Entrepreneur Council their most effective ways of making time for a side hustle without taking away from someone’s full-time job. Here’s what they said.”

Want Great Employee Referrals? 12 Ways You Can Build a Successful Program, Small Business Trends. “You can find great job candidates among your employee referrals. And this can prove especially true for companies first starting out. Your team members know what doing the job entails. And they can reach out to skilled people you’d never know might be interested in signing on.”

Marketing, Branding and Sales

4 Strategies to Ramp Up the Total Customer Experience, Startup Professionals. “Success can come down to customer experience, as a competitive edge to enhance your business or even for survival in desperate times.”

How the Biggest Brands Form an Emotional Connection with Their Consumers, Small Biz Daily. “Called Brand Intimacy, this data-heavy and customer-centric approach to branding and marketing is helping companies craft highly recognizable and lovable brands that resonate well with their consumers. How are the big 10 doing it?”

The Secret Behind Using Sustainability in Your Marketing, Small Business Trends. “Sustainability is not the most glamorous part of your business. However, you most likely have examples of this already and must publicize them whenever possible.”

5 Awesome Marketing Tips for the Underdog, Small Business Trends. “Today, marketing is still a difficult uphill battle for most small businesses. However, digital marketing has made the task of establishing a business presence much less difficult through series of different online platforms.”

The Power of Blue in Small Business Branding and Design, CrowdSpring. “According to a study examining the effect of color on sales, 92.6% of people surveyed by the CCI: Institute for Color Research said that color was the most important factor when purchasing products. Given color’s power overall, and blue’s undeniable popularity, it’s worth taking a deeper look into this shade.”

WEBINAR: Power Up Your Brand with Promotional Products

June 20 – 1:00 p.m. ET

FREE hosted by SCORE

Is your brand instantly recognizable or is it as good as invisible? How can you make sure it gets the attention it deserves?  The good news is, you don’t have to spend a fortune on ads to boost your brand’s presence and get noticed. In fact, you can stay on people’s radar for two years or more just by using branded, promotional items.

Join this session, being presented by Carrie Kwapick-Nasvick and Heidi Ott with Deluxe Corporation, for tips on using branded retail packaging, apparel and swag to turn heads and turn profits.

You will learn:

-How to make a lasting impression with branded packaging

-How to turn customers into volunteer marketers

-Popular promotional items your customers will love

You’ll also get a behind-the-scenes look at how promotional branding helped business owners on the “Small Business Revolution – Main Street” TV series make their presence known and stand out from the competition.

Learn more or register for FREE here.

 

Operations and Management

Cash Flow Woes and What You Can Do, Bid Ideas for Small Business. “Nearly one-third of small business owners can’t pay vendors, pending loans, employees, or themselves because of cash flow issues. They are also losing $43,394 annually by foregoing a project or sales due to issues created by insufficient cash flow.”

How to Tune Business Strategy for Long-Term Success, Startup Professionals. “The biggest challenge doesn’t seem to be starting a new business, but sustaining it, however, seems to be the issue.”

13 Key Tactics the Pros Use to Encourage Continuing Education for Your Employees, Small Business Trends. “As a business owner, you might recognize a gap in an employee’s experience or skills. There are some ways you can enhance their skills with further learning and experience.”

Policy and Small Business

The Trump Administration Just Issued a New Health Care Rule That Could Majorly Affect Small Businesses Nationwide, Inc. “On Thursday, the Trump administration issued a rule making health reimbursement arrangement (HRA) plans more accessible to workers nationwide.”

Self-Improvement and Success

8 Ways to Use Personal Values to Highlight Leadership, Startup Professionals.  “True business success and leadership starts with real personal values, extends to building a team, and finally to inspiring customers and your community. That’s a huge leap from an entrepreneurial idea, to a product, to making money.”

 

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