PROTECTING SMALL BUSINESS, PROMOTING ENTREPRENEURSHIP

Small Business Accelerator: Tips, Trends and Market Intelligence

By at 3 September, 2019, 6:06 pm

September is National Preparedness Month

Visit SBE Council’s website for the latest planning and preparedness tips. Businesses that have a plan and engage employees in preparation improve their odds of business survival following a disaster. Get a plan!

 

Branding, Marketing and Sales

How New Ventures Can Avoid Conventional Media Costs, Startup Professionals. “The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need to remember that even zero paid media doesn’t mean that marketing is free.”

Use This Commonly Overlooked Strategy to Increase Customer Success, Loyalty, and Belonging, Inc. “Business is about belonging. As you’re working to win more customers and find ways to serve them better, one of the ways you can do that is through creating that sense of belonging in a way that helps them be more successful in their quest.”

12 Quick Marketing Tactics You Can Execute in One Hour or Less, Crowdspring. “The good news is that marketing isn’t just about big, expensive tactics. Many marketing gains come from smaller tasks that create forward movement. Setting aside just 60 minutes to concentrate on marketing efforts can make a lasting impact on the growth of your business.”

5 Important Website Design Features Your eCommerce Site Must Have To Succeed, Crowdspring. “If if you run an eCommerce business and want to fully realize your eCommerce business’s potential, focus on these important 5 website design features…”

10 Awesome Upselling Techniques to Try Right Away, Small Business Trends. “Upselling is about getting the same customer to buy something else after an initial purchase. Here’s why you need to know how it works. Research says you’ve got a 60-70% better chance to make a second sale to an existing customer.”

5 Ways Writing a Book Will Kick-Start Business Growth, Startup Professionals. “Your book need not be a best-seller, and it probably won’t make you any money directly, but it’s the best business card you could ever imagine.”

The Federal Government Markeplace: GSA Webinars

Getting on the GSA Schedule: What You Need to Know | September 10, 1:00 pm ET

“This virtual training course will outline what a GSA Schedule is and help you understand the process for getting on the GSA Schedule.” Register here.

Marketing Your GSA Contract | September 24, 1:00 pm ET

“There are many opportunities available in the federal procurement market. Developing a federal marketing and sales strategy can help you achieve success in the federal sector. Register for this webinar to learn how to create an effective federal marketing plan with a targeted approach to government procurement.” Register here.

 

Management and Operations

Join experts, including SBE Council president & CEO Karen Kerrigan, for this upcoming Tweetchat on Small Business Preparedness

Labor Laws Every Small Business Needs to Know, Small Biz Daily. “Unless you love the laborious Federal Code, you likely did not start your business to memorize and focus on labor laws. If you have employees, however, there are a few basics of labor laws you need to know and Labor Day Weekend is the perfect opportunity for an annual brush-up.”

Alexa Blueprints You Can Use for Your Small Business, Small Business Trends. “Alexa and other voice assistants like Google Assistant are changing the way people search. But they can also impact your company’s daily operations by giving you an easy way to receive updates and find information quickly.”

Salary History: Can You Ask?, Big Ideas for Small Business. “One of the issues that has come to the forefront in recent years is the matter of a job applicant’s salary history. There has been a growing number of states barring employers from inquiring about past salary history. But not all states are on board. Be sure to understand what you can and cannot ask a job applicant about his or her salary history.”

Is Bitcoin Right for Your Business?, Big Idea for Small Business. “It’s not the only virtual currency out there, but it’s the one that most people know about. At present, a number of major companies, including Microsoft, Intuit, and Shopify.com, accept Bitcoin as payment. The question is whether you should too.”

 

Entrepreneurship and Startups

6 Myths On Starting A New Business That Can Kill You, Startup Professionals. “As an advisor to business owners, and an occasional angel investor, my job is to separate the actual challenges from the common misconceptions that distract many promising entrepreneurs while building the leadership team required for your solution, marketing, and finance success.”

10 Keys To Surviving From A Startup To An Enterprise, Startup Professionals. “If you are one of the many entrepreneurs who aspire to get beyond the “art of the start,” there are some proven principles to follow.”

 

News and Media Releases