PROTECTING SMALL BUSINESS, PROMOTING ENTREPRENEURSHIP

Small Business Accelerator: Tips, Trends and Market Intelligence for Entrepreneurs

By at 5 November, 2019, 11:46 am

by Karen Kerrigan-

Happy National Entrepreneurship Month! Did you know President Trump has declared November as such? Every day we honor the individuals who take big risks in order to start or grow their businesses. Here’s my weekly selection of quality content to help you start an enterprise, or more effectively compete in the marketplace. PLEASE REMEMBER: Small Business Saturday (SBS) 2019 is coming up soon! It’s November 30, and I’ve included two “ultimate guides” to SBS success, with one that includes very helpful case studies.

You can customize your SBS 2019 small business marketing materials here.

Trends in the Marketplace

The Homebuyers are Coming, the Homebuyers are Coming, HousingWire. “A flood of first-time homebuyers is about to hit the market over the next three years, according to newly released analysis from TransUnion. TransUnion is currently projecting that at least 8.3 million first-time homebuyers will enter the mortgage market between 2020 and 2022. That figure is more than any three-year period in the last decade, according to TransUnion’s report.”

Restaurant Trends 2020, Small Biz Daily. “‘Everything’s connected’ is the central theme Technomic, a management consulting firm for the foodservice industry, predicts will affect restaurants and the foodservice industry in 2020.”

Google Releases Study of 2019 Holiday Shopping Trends, Search Engine Journal. “According to Google’s data, mobile searches for “best deals” have grown by 90%. So it should come as no surprise that the #1 factor when consumers decide where to buy is whichever retailer has the lowest price. Consumers also appreciate being able to do what they want all on their own. Around 70% of shoppers say they like it when companies make it easy for them to do what they want without having to talk to anyone.”

These Are the Major Holiday Decorating Trends for 2019, Martha Stewart. “This year features an eclectic variety of décor and gift-giving ideas that can personalize your own celebrations. The main trend for 2019 is to think outside of the box when it comes to your presents and indoor or outdoor decorations, according to Etsy—they have the inside scoop on the types of items that people are looking for when it comes to the holidays.“

Sales and Marketing

Your Ultimate Guide to Small Business Saturday (SBS) 2019, Keap. “To help our readers get some inspiration, we turned to some small business owners who have maximized their SBS opportunity to create big gains.”  

Small Business Saturday 2019: The Ultimate Guide for Small Business Owners, Fundera. “This guide will explain how to make your Small Business Saturday a success, whether you’re a small business owner who is participating for the first time or a seasoned Small Business Saturday veteran who’s looking for some fresh ideas.”

Email vs. Tech: Which One is the Better Lead Generation Channel, Small Biz Daily. “There are aspects where SMS excels in (better outreach, higher open rate and customer engagement) and there are certain aspects where email excels in (e.g. very high ROI).”

Top Ten Tips for Bringing More Traffic to Your Small Business Website, Small Business Trends. “SEO can help you increase organic traffic to your site. But there are a lot of different factors that can impact the results of your search marketing campaigns.”

How Do You Reach a $100 Million in Sales, According to a Serial Entrepreneur Who Did It, Entrepreneur. “First, figure out what you’re bad at and get people involved who are really good at what you don’t like. Then, think about what gives you the most energy. Those will be the things you’re good at.”

Marketing is Important, but What About the Customer Experience, Smart Hustle. “Customer experience encompasses much more than just leads and sales but is also about ensuring every touch point that the customer has with your company is a good experience.”

Operations, Management and Compliance

How to Change the Course of Your Business Gracefully, Startup Professionals. “‘Pivoting’ is changing a fundamental part of your business model. It happens on the front end for startups to get traction, and then again later for every company as the economy, competition, and culture changes around them.”

Culture is Not About Providing a Company Keg: It’s Hiring People Who Actually Want to Have Beers Together, Inc. “It’s impor­tant to figure out what people’s paths are, where they want to be, and how you can help them get there.”

Supreme Court Declines to Deliver Domino’s Relief in ADA Compliance Case, Nixon Peabody. “WHAT THIS DECISION MEANS: Circuit courts remain split on Title III’s applicability to websites and apps, and the Supreme Court’s decision – as well as the DOJ’s current stance – means that the deluge of lawsuits against businesses of all sizes, and in nearly every industry, will continue.”

Looking Ahead at Taxes for Self-Employed Individuals, Big Ideas for Small Business. “If you’re successful, you’re going to be paying more in self-employment tax, which is the tax that self-employed individuals pay to cover their Social Security and Medicare tax responsibilities.”

Startups and Entrepreneurship

6 Steps to Move from Inspiration to Business Reality, Startup Professionals. “In fact, the common element in all these steps is ‘you.’ As a result, smart investors will tell you they invest in the jockey, not the horse (people, not ideas). A great vision and dreaming about a great idea, without implementation, won’t make a business.”

The Boots to Business Reboot Offering Classes Right Now for Veteran Entrepreneurs, Small Business Trends. “The curriculum will lead you through the key steps for evaluating business concepts. Furthermore, it will provide the foundational knowledge you need to develop a business plan. Specifically, you will learn how to access start-up capital, technical assistance, contracting opportunities, and more.”

Karen Kerrigan is president & CEO of the Small Business & Entrepreneurship Council.

 

 

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