Small Business Grittiness: A Virtual Pub Crawl on Long Island

By at 24 March, 2020, 1:50 pm

by Raymond J. Keating-

Never underestimate American entrepreneurs, even in the face of a pandemic and big chunks of the U.S. economy essentially being shut down. No doubt, this necessary battle against the coronavirus is having and will have brutal economic costs, especially for small businesses.

But at the same time, small businesses still exhibit a seemingly bottomless ability to innovate, including ideas for generating business in the worst of times.

Consider a story about a virtual pub crawl in Patchogue Village on Long Island. Specifically, seven businesses in Patchogue delivered “appetizers and drinks to cooped up crawlers” on Saturday, March 21.

Here’s how it works, according to the report:

● “From about every hour between 5 p.m. to 11 p.m., small bites and alcoholic beverages are dropped off to ticket buyers’ homes.”

● “The participating establishments include The Better Man Distilling Co., The Cheese Patch, Fulton’s Gate, That Meetball Place, Perabell Food Bar, Swell Taco, [and] Village Idiot.”

● “‘We’re going to be serving up tacos and cocktails,’ said event organizer Abby Gruppuso and co-owner of Better Man distillery on the first crawl.”

Tickets for the virtual pub crawl quickly sold out, and the restaurants plan to do it every Saturday.

Here’s a cheerful example of entrepreneurs being innovative in the face of troubled times.

By the way, I’ve eaten at a few of these restaurants, and the food and service are excellent. Unfortunately, I don’t live close enough to take advantage of the Virtual Pub Crawl – if I did, a Saturday night lockdown would be a heck of a lot more enjoyable.

Raymond J. Keating is chief economist for the Small Business & Entrepreneurship Council.


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