PROTECTING SMALL BUSINESS, PROMOTING ENTREPRENEURSHIP

Business Intelligence: Tips, Tools and Resources for Entrepreneurs

By at 20 July, 2020, 1:09 pm

Here’s our weekly roundup of tips, content and events to help your small business navigate the COVID-19 economy, and thrive in the current environment.

6 Businesses You Can Start for Less Than $1,000, Crowdspring

“What do Amazon, Google, Apple, Microsoft, and Disney all have in common? If you guessed that they all started as home businesses – you’re right. If you’ve thought about venturing into the life of an entrepreneur and starting a business, but you don’t have unlimited dollars to invest – this article is for you.”

2020 E-Commerce Outlook: Click & Collect and Curbside Pickup, Rieva Lesonsky of Small Biz Daily

“The year is half over and almost any business forecast made early in 2020 is hopelessly out of date. Last February, eMarketer forecast retail sales in 2020 would grow 2.8% to $5.6 trillion. Then the coronavirus pandemic descended upon us and eMarketer revised its projections to a 10.5% decline in total U.S. retail sales to $4.9 trillion, which includes a 14% decrease in brick-and-mortar store sales offset by an 18% rise in e-commerce sales.”  Read more here on emerging trends and consumer behavior.

Consumers are Nervous. Here’s the Safety Checklist They Want to See, Inc.

“As companies begin to reopen, customers want to know what measures your business is taking for health and safety. Having the standards they expect–and communicating them effectively–could be the deciding factor in whether people come and spend.” Check out the various lists here.

High-Tech and Low-Tech Tools for Small Business During COVID-19, Barbara Weltman of Big Ideas for Small Business

“Whether your bricks-and-mortar office or store has already reopened or is planning to, be sure to use the technology available to keep everyone – your employees and your customers, clients, and patients – safe. I’m not a health or tech expert and the field for COVID-19-related devices to help businesses is being expanded daily. Here’s just a sampling of what you might consider to help you operate your business safely at the current time.”

Seven Rules of Zoom Meeting Etiquette from the Pros, Wall Street Journal

“Zoom saw daily meeting participants soar to a peak of 300 million in the latest quarter, up from 10 million before the pandemic. Roughly two-thirds of U.S. workers who have been working from home would prefer to continue working remotely as much as possible when pandemic restrictions lift, according to a recent Gallup poll. So it’s time to get serious about video meetings. No more dogs and cats; no more avatar stand-ins. It’s time to enter a remote meeting as if it were a conference room. Here are a few rules from the pros.” Up your Zoom game by clicking here.

The Business Trends that Will Emerge Out of COVID-19, Forbes

“Is Covid-19 on its way out or surging? Will it make a deadly return in 2021 like round two of the Spanish flu? Will the global experiment in modern monetary theory lift whole economies or just boost asset prices? Will it sow inflation or will recessionary deflation continue? Other trends are clearer. Here are five.”

WEBINAR: Emotional and Social Reintegration in the Age of COVID-19

July 22 – 1:00 p.m. ET

Few global events in recent years have had the immediate and far-reaching economic, financial, social, emotional and health consequences as a previously unknown Coronavirus did and expect to continue to having in the coming months. Social restrictions are being eased, and we are seeing a return to the workplace, but the pandemic’s impact on physical and mental well-being may not be fully known for years.

Join the Travelers Institute, the Small Business & Entrepreneurship Council and Accion for a conversation with Dr. Marcos Iglesias, Travelers’ Chief Medical Director, about supporting the health needs of your employees at this time.  Register for this FREE Webinar here.

Three Ways to Break Through the Online Noise During COVID, Inc.

“If you’re not seizing this moment, you’re falling behind. The data backs it up: According to McKinsey & Company, 20 percent of consumers have switched brands within the past three months, while 75 percent have experimented with a new brand or shopping behavior.

And that means that while there’s some serious urgency at play here in terms of keeping your loyal customers loyal, there’s also a whole lot of opportunity. If you can connect with consumers right now and pivot in the ways you need to pivot, you could find yourself reaching an entire new market.” Repetition, Relevancy, Collaboration – read more about these three ways here.

10 Startup Principles to Validate Fit Prior to a Plan, Startup Professionals

“If you are one of the new age of entrepreneurs who hates the thought of doing a business plan as a first step in starting your new venture you will love this message. More and more professionals agree that a better strategy is to explore and fine tune your assumptions before declaring a specific plan with financial projections based only on your dream and passion.” Review the principles here.

The Definitive Guide to Successfully Rebranding in 2020, Crowdspring

“Your company’s brand is the sum total of the experience your customers and prospective customers have with your company. A good brand communicates what your company does and how it does it. A good brand also establishes trust and credibility with your prospects and customers. Brand identity is important. But brand identity isn’t static. Companies evolve and often, to stay competitive, they must evolve their brand and branding.” Start your rebranding now by clicking here.

SCORE Webinar on July 23 at 1:00 p.m. ET: Retail Revelations – Strategies for Improving Sales, Margins and Turnover

This time presents unique challenges for retailers of all sizes, across industry and geographical boundaries. It’s more important than ever to be doing the right things that directly impact your retail business surviving and thriving – even amidst the most challenging of times. In this webinar, presented by retail expert and SCORE mentor Ritchie Sayner, you will learn why retailers fall prey to the non-profit cycle and how to rise above it. Learn more about the webinar and register here.

 

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