PROTECTING SMALL BUSINESS, PROMOTING ENTREPRENEURSHIP

Business Intelligence: Tips, Trends and Resources for Entrepreneurs

By at 24 November, 2020, 11:45 am

By Karen Kerrigan-

There’s been a boom in new business startups and side hustles, which is good news for the economy given the massive number of business closures resulting from the pandemic. In this week’s roundup of great content and resources, we found some solid tips and advice for new business owners and current entrepreneurs alike.

This week’s Business Intelligence also includes last-minute ideas and strategies for boosting sales during the 2020 holiday season, making the most out of Small Business Saturday, an upcoming webinar on marketing during a pandemic, year-end tax tips, and thinking ahead to 2021.

Branding Your Side Hustle to Build a Strong Brand, Crowdspring: “The beauty of a good side hustle is that it can help you make money without forcing you to spend a lot of cash upfront. But, that doesn’t mean that you can start a successful side hustle and earn meaningful side hustle income per month without a minimal investment of some of your time and money. Every successful business (side gig or otherwise) needs to establish trust and credibility… a solid brand builds that trust and credibility that you need.”

6 Tips for Combining Passion and Purpose to Stand Out, Startup Professionals: “In the long run, both purpose and business are all about people. Neither of these can be static, and still stay vital. Both should be thought of as in perpetual motion, so finding your sweet spot is not a one-time event. You and your business are on a journey, by way of new experiences, insights, and knowledge, requiring constant attention, or the sweet spot will be lost.”

8 Business Work Principles that Cannot Be Compromised, Startup Professionals: “…there are many things about business and work that haven’t changed for a long time, and don’t need to change anytime soon. I’m always surprised when someone doesn’t seem to grasp these basics, or thinks it’s fine to throw the baby out with the bathwater.”

 

WEBINAR by SCORE: The 5 Step Marketing Strategy During a Pandemic

December 8, 1:00 p.m. ET

Register here.

Marketing is a process. It’s circular, cyclical, top-down, bottom-up, and hierarchical. It’s a matrix, it’s a pyramid…it’s a PROCESS! As with most processes, if one of the steps fails, the entire outcome falls short. So it is with marketing.

Sure you can jump into the middle of the funnel and sell, sell, sell your product (who do you know who does this?) or you can follow five straightforward steps to make certain your marketing efforts are executing at the highest return on investment (ROI).

To do this, Certified SCORE Mentor and Marketing Chair Cheri Bales will show you how to tackle each of these steps with your own small businesses and give you some tools to look at marketing in a whole new, manageable way in today’s pandemic times.

Step 1: Define marketing goal
Step 2: Determine target audience
Step 3: Plan approach
Step 4: Craft message
Step 5: Evaluate results

For more information or to register, click here.

 

4 Ways Business Owners Can Promote Small Business Saturday on Social Media, Startup Nation: “Countdown to Small Business Saturday: Countdown to Small Business Saturday. Create excitement around Small Business Saturday by counting down to the event across all of your social media handles. Spice up your countdown by including a fun reason why shoppers should look forward to shopping small at your business in particular.”

Home for the Holidays: Selling to Consumers Hunkering Down at Home This Holiday Season, Small Biz Daily: “The 2020-21 holiday season will be challenging for consumers. It will also be challenging for manufacturers, who must pivot from established ways of providing holiday treats for big groups of people to increasing the availability of smaller, more intimate holiday fare. They can also help consumers recreate vacation experiences by bringing signature dishes home.”

Two Futurist Discuss Why Your Business Shouldn’t Play it Too Safe in a Pandemic, Inc.: “Changes in business models are accelerating. The way we sold things in the past, literally the way we packaged and bundled and delivered things, is changing. So many things, like our notions of business models and industries, are up for grabs right now. The innovation coming out of this period is substantial and the people who successfully adapt, maybe by increasing their portfolio of services, stand to make even more money when the pandemic is behind us.”

Answers to Year-End Tax Questions, Big Ideas for Small Business: In a blog post, small business tax expert Barbara Weltman answers some of the top questions she received as guest presenter on a recent SCORE webinar. These questions relate to COVID-19 matters, employees and other workers, operations, and retirement planning.

Karen Kerrigan is president & CEO of the Small Business & Entrepreneurship Council.

 

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