PROTECTING SMALL BUSINESS, PROMOTING ENTREPRENEURSHIP

Business Intelligence: Tips, Trends and Resources for Entrepreneurs

By at 1 February, 2021, 4:46 pm

By Karen Kerrigan

MARKETING, BRANDING & SALES

7 Trends That Will Define the Future of eCommerce in 2021, Bplans.

As a result of the pandemic, trends in eCommerce advanced at an incredibly fast rate in 2020. And it’s likely that the changes we listed here will continue to solidify as necessities throughout 2021. Be prepared to jump on them now and make the necessary changes to keep your eCommerce business competitive. There’s less of an opportunity to wait and if you aren’t at least considering adapting to a handful of these trends, you’ll soon find yourself struggling to keep up.”

10 Biggest Web Design Trends for 2021, CrowdSpring.

“In the past few years, we’ve seen web design trends leaning towards cool, futuristic designs.

But, while futuristic design can be exciting, we see a shift for 2021 towards minimalism and realistic designs that tell a compelling story.

In fact, as more people access the web via mobile devices, we expect minimalism and realism to shine across all designed content in 2021.”

WEBINAR by SCORE

Shipping as a Small Business Growth Strategy: Here’s What You Need to Know

February 2, 2021 – 1:00 p.m. ET

Small businesses have faced many challenges and hurdles since the pandemic began, but e-commerce continues to thrive. The rise in online shopping is likely to continue, making it more important than ever to offer shipping for your products.

Join this session where Jamie Mason, FedEx Sales Director, will share expert advice on getting started with shipping, how to save time and money, and insight on how small businesses can make the most of this opportunity for growth.

You’ll learn about:

● How to make shipping part of your long-term growth strategy

● Saving time and money with the right shipping services

● Simplified shipping with online tools, creating an account, ordering supplies and more

● Shipping specialty items like perishables, electronics and dangerous goods

Register, or learn more here.

7 Proven Tips to Write Catchy Email Subject Lines that Convert, CrowdSpring.

An email subject line motivates people to open the email…It’s as simple as that…In fact, marketing experts suggest that you should spend more time crafting your subject line than the email itself.”

4 Ways to Grow Your Business Using Instagram, Small Biz Daily.

“With a user base of 1 billion+, Instagram is a goldmine of opportunities for businesses. Unlike peers like Facebook and Snapchat, Instagram is witnessing a steady increase in user volumes and engagement…The best part is that 90% of these billion-strong users follow at least one business account on the platform.”

The Number of Social Media Users Has Skyrocketed – But Platform Popularity is Fickle, Small Biz Daily.

“Through 2024, Facebook is expected to keep “dominating global social networking.” In fact, eMarketer adds, “Facebook is still the only platform used by more than half (59%) of the world’s social networking population.” That gives Facebook an 8.7% increase in global users—passing 1.9 billion. That’s about 100 million more than eMarketer predicted in November 2019.”

What Makes Songs Popular? It’s All About You, Wharton UPenn.

“Songs stick in our heads for all sorts of reasons, but new research finds that listeners love tunes more when one particular word is included in the lyrics. A new study by Wharton marketing professor Jonah Berger and Grant Packard, marketing professor at York University’s Schulich School of Business, zeroes in on the humble pronoun ‘you.’”

 

OPERATIONS & MANAGEMENT

UPDATED: COVID-19 Small Business PPP/EIDL Resources and More, SBE Council.

The SBA continues to issue new guidance and information that is important to small businesses that have taken a PPP loan, or plan to do so in the near future – whether that be a first-time borrower, or those going back for a second-draw PPP loan. Visit SBE Council’s updated resource center here.

Why Having a Risk Management Plan is Important for Small Businesses, Bplans.

All businesses, big and small, face a large variety of potential risks. However, one can say that every risk is amplified for small business owners, simply because every loss of money and financial pitfall can potentially cripple a small company, which can’t be said for large corporations…That’s why putting a risk management plan together should be one of the first steps that any would-be small business owner takes on their entrepreneurial road.”

3 Ways Small Retail Businesses Can Thrive Post-Pandemic, Small Biz Daily.

Fortunately, by re-engineering operations with a greater customer focus, thriving small business owners are finding innovative ways to make it easier for customers to evaluate and buy products, tell their friends about them and keep target audiences coming back for more.”

A Dozen Tax Tips for the 2021 Filing Season, Accounting Today.

“With the convergence of multiple layers of tax legislation and IRS guidance since 2017, this year’s filing season has the potential to confuse tax preparers as well as the clients they serve. Even for those who follow legislation day in and day out, things can get complicated. For example, the Paycheck Protection Program was initially introduced in April, then changed in June and again in December. ‘It’s one program but it’s been changed twice,’ observed Roger Harris, president of Padgett Business Services. ‘If you haven’t kept up, you can be two bills behind.’”

A Roundup of COVID-19 Related Breaks for Self-Employed Individuals, SBE Council/Big Ideas for Small Business.

“What breaks do these self-employed individuals qualify for? Various breaks apply, with some modifications, to self-employed individuals.”

7 Reasons Why a Good Team Merits Priority Over Procedure, Startup Professionals.

“In my experience, one of the best ways to build an enduring legacy is to empower team members to take the initiative and make decisions, including process changes and taking risks along the way. That takes less time and gives everyone greater satisfaction.”

Cash, Comps, and Time Off: How Small Businesses are Encouraging Covid Vaccines, Inc.

“While companies can technically require employees to get vaccinated, they ought to tread lightly. Doing so can trigger legal claims if proper accommodations aren’t made or underlying health conditions are exposed. So the next best step is encouragement–or an actual incentive to boost employees’ willingness to get a jab.“

 

STARTUPS & ENTREPRENEURSHIP

Here is When Your New Business Needs a Written Plan, Startup Professionals.

“My advice here is to check your ego at the door, and find a mentor or a partner who has business experience and domain knowledge to help you plan a viable business. Your idea may be technically right, but without a business plan, it could be dead right, which is not the result anyone is looking for.”

6 Tips on When and How to Disclose Your Startup Idea, Startup Professionals.

“Professional investors often challenge early non-disclosure requests for an idea or concept, since it’s an implementation that makes a business, rather than an idea.”

 

MEETING AND EVENTS TRENDS

How Planners are Hosting Large Meetings in Small Ways, Meetings Today.

“As some government regulations like this at the time of this writing are still intact around the country to curb the size of meetings and events in response to COVID-19, smaller meetings—sometimes held in multiple rooms or locations—with a virtual component are becoming an appealing choice for planners.”

How Large Resorts are Set Up for Social Distancing Success, Meetings Today.

“Undoubtedly, one of the biggest advantages for resorts is the amount of space they have available. In the age of staying six feet apart from others, ballrooms originally built for hundreds of people may now need the same amount of space to safely host 50.”

10 Tips for Getting the Most Out of Your Virtual Speakers, Meetings Today.

This year brings with it the promise of a return to in-person events. But even so, many organizations will continue to produce virtual or hybrid events going forward. The novelty of virtual events has worn off, though, and audiences (rightly) demand more. Following are 10 tips to help get the most out of speakers for virtual events so you deliver experiences audiences will love.”

 

MARKETPLACE TRENDS AND MOVEMENT

The Rebellion Against Silicon Valley (the place), Axios.

“The Bay Area is facing for the first time the prospect of losing its crown as the top destination for tech workers and startups — which could have an economic impact on the region and force it to reckon with its local issues…Miami and Austin are being praised as the new tech hotspots. While it hasn’t caused a bump in startup funding in those cities, according to Pitchbook data, investors from influential firms like Founders Fund and Andreessen Horowitz have set up shop there.”

Karen Kerrigan is president & CEO of the Small Business & Entrepreneurship Council.

 

News and Media Releases