PROTECTING SMALL BUSINESS, PROMOTING ENTREPRENEURSHIP

Small Business Tips in the DIGITAL ECONOMY

By at 21 May, 2021, 10:14 am

UPDATED on May 21

by KAREN KERRIGAN-

A round up of ten great pieces of helpful content and tips to help your small business or startup compete and navigate all things digital.

Gary Vaynerchuk: These three social platforms are a ‘requirement’ for small businesses to succeed

“The VaynerMedia CEO says business owners who know how to effectively create content on Facebook, Instagram and TikTok will ultimately take the lion’s share of the spending boom.” CNBC

How to Integrate the Social Media Strategy of Your Small Business with an Omnichannel Approach

“At its core, omni-channel is defined as a multi-channel sales approach that provides the customer with an integrated customer experience. The customer can be shopping online from a desktop or mobile device, or by telephone, or in a bricks and mortar store and the experience would be seamless.” Small Business Trends   

Best e-commerce Platforms for Small Business – 2021  

“If you’re weighing your options as to which e-commerce platform to choose, you’re probably already familiar with sites like eBay and Amazon. But depending on the type of store you plan to open; there may be other platforms that are a better fit for your business.” INC 

7 Powerful Lead Generation Tactics to Increase Your E-Commerce Store’s Reach

“The internet is a noisy place, which means it is more challenging than ever for eCommerce businesses to find new ways to reach the target audience and get heard.

Moreover, as brand credibility and trustworthiness take precedence over impersonal sales pitches, eCommerce business owners have a lot of work to do…Thankfully, many tried-and-tested lead generation ideas can instantly grab the user’s attention, pull them to your eCommerce store, and nudge them to take action. Here are the seven most promising ideas that help expand your business reach.”  Small Business Trends

Top Ten Digital Ad Tips for Your Marketing Strategy

“Now more than ever, digital advertisements allow your company to have more visibility throughout a much wider audience. However, if your ads aren’t well thought out, you most likely won’t get the outcome you’re hoping for. Whether it be the design, channel, or messaging elements, every aspect of the advertisement needs to be taken into consideration for it to work in your favor…. From the best channels, to the best converting content-we’ve got it covered. Take a look at these 10 tactics, and see if integrating them into your own marketing strategy can help your company get the digital advertising results you’re looking for.”  BLUE FOUNTAIN MEDIA 

‘Gramming Branding: Do’s and Don’ts for Businesses on Instagram

“According to Hootsuite, in 2020 the average engagement rate for a business account on Instagram was around .85%. In addition to reducing the organic reach last year, Instagram also launched Reels in August, 2020 to compete with the massive growth of TikTok. Knowing Instagram will always change, we have updated this resource to help you understand the DO’s and DON’Ts of using the platform.” STRYDE 

6 Ways to Improve Your Odds of New Business Success,

“‘If we build it, they will come’ doesn’t work in today’s worldwide information overload.” Martin Zwilling provides six guidelines to follow that can help a startup founder or entrepreneur increase their chances for survival and growth. Martin’s mentored scores and scores of entrepreneurs, and he knows his stuff.  Startup Professionals

6 Small Business Lessons for 2021 

“We’ve spent the past couple of years working with small businesses to help them make the smartest use of digital marketing tools, so their businesses could thrive into 2021 and beyond. In this guide, we’re going to share with you the top six lessons that small businesses have learned as they adapted to the new marketing landscape of 2021.”  Constant Contact

How to Use Venmo for Business

“Once you set up a Venmo business profile, you can start to accept Venmo transactions for your business. You can accept payments from customers online or at a brick-and-mortar location. As a payment option, it’s faster than credit card processing. You don’t need a credit card processor.

You can also use the business version of Venmo to purchase supplies or inventory for your business. This way, it will be easy to organize your taxes. The “business” Venmo will be separate from your personal Venmo.

Here’s a big advantage to the business profiles. Customers can search the business profiles. This is a way for more customers to find you.”  Small Business Trends

30 Small Business IT Influencers to Follow 2021

BizTech Magazine just named with a Biz Tech Influencer with other notables. This is a great group of experts to follow for great advice, including yours truly.  Biz Tech

Karen Kerrigan is president & CEO of the Small Business & Entrepreneurship Council.

 

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