PROTECTING SMALL BUSINESS, PROMOTING ENTREPRENEURSHIP

Business Intelligence: Tips, Trends and Resources

By at 1 September, 2022, 9:53 am

Curated by Karen Kerrigan-

4 Ways to Crush Your Growth Marketing Goals, Forbes

“Growth marketers approach their strategies and tactics like scientists. Data and observation fuel a hypothesis, which gets tested to determine what holds water and what doesn’t. Nevertheless, growth marketing does offer tried-and-true tactics to help businesses thrive. Here are four ways to meet—and even crush—your growth marketing goals.”

6 Brilliant Strategies for Boosting Awareness for Your E-Commerce Brand, Noobpreneur

“There was a time when only big businesses thought about making their brands popular. But today, every business, big or small, owes its success to creating memorable brands and generating more awareness around them….Brand awareness is the backbone of a good branding strategy. It is essential for generating customer loyalty. It calls for consistent efforts right from the day of the brand launch.”

WEBINAR via SCORE: Your Marketing Roadmap

September 7 – 1:00 p.m. ET

Join SCORE and small business expert and entrepreneur Ramon Ray for part 4 of this 4-part Marketing series. The ultimate marketing essentials for your business to be a success will be covered.

Workshop 4: Ask the Questions You Need Answered

In the final part of the “Your Marketing Roadmap” webinar series, the floor is open to you! Ramon will be taking your questions live to help you apply these marketing strategies to your specific business. No question is too basic, and no question is too hard.

Come ready to ask your toughest questions as we learn together in this final webinar of the SCORE Marketing Road Map series. To learn more or register for FREE click here.

Holiday Shopping Starts Early Amid Inflation, Axios

“Christmas trees and décor are already on display at Costco and Sam’s Club locations and Home Depot rolled out holiday items online in mid-July….Stores continue to mark down excess inventory, which can help consumers save on early holiday shopping and stocking up.”

Startup Your Holiday Marketing Plan Now, Big Ideas for Small Business®

“The temperature outside in many places is sizzling, but it’s not too early to picture snow and the holiday season. This year, it’s particularly challenging to craft your holiday marketing plan because of so many variables…The longer you delay in making plans, the more stress and fewer options you’ll have.”

21 Christmas Trends 2022 You Won’t Want to Miss, Jolly Festive

“From sustainable décor to botanicals, candles to paper decorations, we’ve got everything you need to know. Plus we reveal the 2022 Christmas colour trends to watch out for!”

8 Ideas to Grow Your Business During a Recession, Comrade

“Implementing these strategies can reduce adverse financial effects when the recession hits. They can help you successfully navigate acquiring new customers, restructure your marketing budget and build customer loyalty.”

What is a CRM System and What Can it Do for Small Businesses?, Small Business Trends

Take any mundane activities you have, for instance. A CRM can reduce human intervention through automation. Then, the activities can be accelerated, and the relationship is so much better….To improve overall efficiency, you need to get a system in place to remember all those customers, along with knowing who wants what, what they are thinking, etc. So, underneath there’s obviously a whole lot going on with the customer.”

7 Best Chatbots (September 2022) for Small Business, Forbes

“Chatbots are computer programs that mimic human conversation and make it easy for people to interact with online services using natural language. They help businesses automate tasks such as customer support, marketing and even sales. With so many options on the market, with differing price points and features, it can be difficult to choose the right one. To make the process easier, we analyzed the top providers to find the best chatbots for a variety of business applications.”

8 Organization Cultures Boost Output, Cut Costs, Startup Professionals

“The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company…Overall, as an entrepreneur, you just need to be aware that the notions of work are changing just as fast as the technology for products. It’s an opportunity for innovation that cannot be ignored as a success and competitor differentiator.”

10 Leadership Actions to Drive Effective Team Results, Startup Professionals

“Getting things done effectively in a startup requires total individual and team accountability. You can’t afford excuses and multiple people doing the same job…Even with the best people, accountability must be nurtured, since it can be killed more quickly than it can be grown. Here are some characteristics of current business leaders, including Richard Branson, who foster responsibility and accountability, and keep it growing.”

STARTUP ADVICE

How to Start an LLC in 7 Simple Steps, Crowdspring

“Your legal business structure affects everything, from how you file your taxes, to your personal liability, to whether you need to comply with any special additional requirements at the local, state, or national level.

“A limited liability company (LLC) is one of the most popular business structures in the United States among people starting a business and repeat business owners and entrepreneurs.

“The exact requirements for starting an LLC vary by state. But here’s a step-by-step guide to help you get started.”

Effective Marketing Tactics for Startups, Noobpreneur

“As a new business owner, you need to think about effective marketing tactics that are feasible, and proven to be successful…This post is about effective marketing tactics every startup can implement for a successful business – so, read on.

How to Sell on Etsy Successfully-While Maintaining Your Independence, Shopify Blog

“Etsy is one of the biggest online marketplaces in the world. With more than five million sellers serving nearly 90 million active buyers it has the potential to turn a side hustle into a full-time business.

“It’s a place where small business owners can meet their ideal customers. Millions of people search the marketplace with credit card in hand, ready to buy crafts, handmade jewelry, and art.

“But, how do you get started? Get insights into making the jump from Etsy storefront to full-time business owners from founders and small-business owners who’ve done it.”

Karen Kerrigan is president & CEO of the Small Business & Entrepreneurship Council.

 

 

 

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