Business Intelligence: Tips, Trends and Resources

By SBE Council at 14 September, 2022, 12:17 pm

Curated by Karen Kerrigan –

25 Reasons Why Customers Abandon Shopping Carts and Techniques to Reduce Cart Abandonment, Crowdspring

“While high shipping cost is the biggest reason consumers abandon carts, other factors also contribute to cart abandonment.

“As a business owner or marketer, you need to be familiar with the other reasons for cart abandonment and ways you can reduce shopping cart abandonment and increase conversions on your website.

“Here are 25 reasons why customers abandon their online shopping carts and techniques to reduce shopping cart abandonment.”

The Surprising Things You Can Do With CRM, Small Business Trends

“A single digital application can provide a wide range of solutions for a small business. However, not everyone knows everything there is to know about the application or what they can do with it. And whether the tool is simple or complex, there are options that are not always used by the business purchasing the application. Vibhav Vankayala will share what some of those options are when it comes to CRM.”

Coping With Inflation in Your Small Business, Zen Business

“Although skyrocketing inflation is troublesome, there are steps your small business can take to mitigate or eliminate the effect of inflation on your cash flow and profits. Here are strategies that help small businesses combat inflation.”  Read those strategies here.

Email Signature Ideas and Best Practices, Small Business Currents

“As small as it may seem, an email signature can actually have a big impact on your business. While some individuals overlook its importance, the truth is that it’s a powerful tool for branding, marketing, and building relationships. Here are a few reasons why you should make sure your signature is up to par.”

How to Make Your Website More Accessible (and Why You Should), Crowdspring

“Is your business website optimized for accessibility?

“The answer to this question affects you and your business more than you think. According to The World Health Organization (WHO), over one billion people currently experience disability (about 15% of the world’s population). And the number is increasing.

“Some disabilities make it difficult or impossible for people to browse the Internet. As a result, most business websites miss an opportunity to reach this valuable audience.” Read more here on how to make your business website more accessible.

The Value of the Metaverse for Small Businesses, IT Business Edge

“The metaverse potentially offers small businesses a way to reach new markets and customers that they wouldn’t be able to reach in the physical world. Small businesses can create their own virtual spaces and use them to promote their products and services. They can also use avatars (virtual representations of themselves) to interact with potential customers in a way that is not possible in the physical world.” The metaverse’s benefits could be significant.

How Retailers Are Preparing to Meet Consumers in the Metaverse, Total Retail

“It’s true that some retailers and consumer brands are still unsure exactly what the metaverse means for their businesses — and are struggling to see the commercial viability. But it’s important to understand that the metaverse is a continuum of different digital experiences, not all of which are far-fetched or need expensive virtual reality (VR) tech…. What’s more, people are increasingly choosing to inhabit these virtual worlds. According to Accenture’s Technology Vision 2022, over half of consumers say more of their lives and livelihoods are now happening in digital spaces. And almost two-thirds have bought a virtual good or taken part in a virtual experience or service in the last year. Furthermore, a large proportion (83 percent) say they expect to do so in the next 12 months.” Here’s how some retailers are reacting to and leveraging the metaverse and immersive technologies.

Startup Ideas: Getting the Right Advisers, Big Ideas for Small Business®

“Big corporations have departments for various aspects of their business, such as departments to handle legal, accounting, IT, and HR. They also have a board of directors to advice and vote on certain corporate activities, such as whether to take loans, buy property, offer fringe benefits, and expand into new locations and new markets. Small businesses don’t have all of these advisers on hand. They have to assemble a team of advisers that they can call upon as needed or work with on a regular basis.” Read more here to learn more about members to consider.

8 Key Principles Applied by the Best Business Leaders, Startup Professionals

“So how do good entrepreneurs do it, and what do they do that everyone can learn from? I saw some good insights in the classic book “Own Your Future,” by Paul B. Brown, who has been studying and writing about business leaders for many years for Forbes, BusinessWeek, and Inc.  He offers a collection of lessons regarding how entrepreneurs think and act, which relate equally well to almost any profession or lifestyle.” Read those principles here.

Karen Kerrigan is president & CEO of the Small Business & Entrepreneurship Council.