PROTECTING SMALL BUSINESS, PROMOTING ENTREPRENEURSHIP

Business Intelligence: Tips, Trends and Resources

By at 29 November, 2022, 12:12 pm

Curated by Karen Kerrigan –

How to Turn Holiday Shoppers Into Year-Round Customers

ZenBusiness: “Right now your holiday shoppers are visiting your website, social media pages, and store. In just a few short weeks, though, the holiday shopping will be over, but you can get those holiday shoppers back and turn them into loyal, year-round customers with these tips.”

 

It’s Not Too Late for Small Retailers to Have a Successful Holiday Season

Small Business Currents: “Small and midsize retailers want to maximize their share of holiday sales dollars in November and December. But their success this year may hinge on how quickly they can deliver. Two-thirds (68%) of shoppers in one survey said fast shipping would motivate them to complete an online order. Meanwhile, another study found that nearly half (46%) of shoppers would leave their virtual carts if shipping times were longer than expected or not provided.”

“But while delivery speed is important, optionality is more important. Consumers want what they want, when they want it — whether it’s two-hour, same-day, next-day or choose-your-day. If a retailer can’t offer them a full array of options for every SKU at every point of sale, they know someone else can.”

 

The State of the Ecommerce Fashion Industry: Statistics, Trends and Strategies to Use in 2023.

Shopify Blog: “2PM reports that 13 of the top 20 direct-to-consumer (DTC) brands are in the fashion and apparel industry. Brands like SHEIN, Chewy, and Gymshark make the shortlist, proving the crushing power fashion brands hold in the ecommerce space.”

“Digital innovation, rising globalization, and changes in consumer spending habits have catapulted the fashion industry into the midst of seismic shifts. But, thanks to rising inflation and supply chain pressures, the fashion sector is more unpredictable than ever.”

“This guide shares the statistics, trends, and strategies shaping the ecommerce fashion market in 2023 and beyond, giving you an updated look on where we are and where we’re heading.”

 

Rieva Lesonsky on Understand Millennials and Gen Z (Podcast and Blog Post)

MSN/Small Biz Trends: “If you own a retail business, you may have noticed that your customer base is not what it used to be. Rieva Lesonsky, CEO of GrowBizMedia/SmallBusinessCurrents.com sits down with Shawn Hessinger, Executive Editor of Small Business Trends to discuss how millennial shopping habits and Gen Z shopping habits are changing retail, and how your business needs to adapt to these changing retail trends.”

 

Retail Distribution Strategy: Sell Where Your Customers Shop

Shopify Blog: “This guide explains how retail distribution works, and suggests several channels and strategies to consider, along with tips on how to decide which is best for your store.”

 

10 Essential Elements of Modern Web Design (and Web Design Trends You Should Know)

Crowdspring: “You must have an up-to-date website design to stand out in today’s digital world.”

“But designing or redesigning a website isn’t all just about throwing in all the latest bells and whistles. Part of having an effective and modern website is knowing precisely what to include (and what to leave out).”

“Using effective website elements, your website can attract a significant number of visitors, improve your SEO (search engine optimization) and CRO (conversion rate optimization) efforts, and optimize your revenue streams.”

 

SCORE Webinar: How to Build a Website for Your Business

December 6 – 1:00 p.m. ET

Not sure how to manage your website? Don’t know the difference between a domain name and hosting? Or what about SEO or even PPC? Having a website is crucial for the success of a business, it can give you credibility in the eyes of potential customers and can be the gateway to growing your business.

In this webinar, expert presenters will be answering all of your questions about building and maintaining a website!

 

7 Winning Strategies for Utilizing Startup Advisors

Startup Professionals: “Few entrepreneurs, no matter what their background, have the breadth of experience and expertise to face all the challenges of a new startup without relying on some guidance from an engaged and committed advisor. Even the best of us needs someone we trust to bounce ideas off, or challenge our perspective on a regular basis. That’s the function of a good advisory board.”

 

What To Do if You Don’t Get Paid

Big Ideas for Small Business: “As recession creeps up, it’s likely that money owed to you may become harder to collect. Perhaps it’s outstanding receivables. Maybe you’ve loaned money to an employee, a vendor you’ve known for years, or a business associate. What can you do?”

 

How to Start a Business in 8 Steps – 2022 Guide

Bplans: “Starting a business requires a lot of work. The amount of documentation, legal requirements, and strategic development can simply be overwhelming. But without putting in the effort, you’ll struggle to turn your idea into a successful business.”

“Now, we’re not looking to scare you away from entrepreneurship. We just want to keep things realistic, while telling you that it is 100% possible to start your own business. It’s going to take time, effort, and potentially a few setbacks, but you can do it.”

Karen Kerrigan is president & CEO of the Small Business & Entrepreneurship Council.

 

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