BUSINESS INTELLIGENCE: Tips, Trends and Resources for Entrepreneurs

By SBE Council at 29 December, 2022, 1:58 pm

TRENDS 2023

By Karen Kerrigan –

The countdown to 2023 begins, and during the waning days of 2022 I’ve enjoyed perusing scores of articles, reports and blog pieces about what’s hot and what’s not for the new year.  What’s new, what’s different, and what is simply an acceleration of certain trends established during the past year or more. This roundup is the first in a series of the best ideas and content packed full of intriguing and informative data and trends that entrepreneurs cannot ignore.

GENERAL: BUSINESS, LIFESTYLE, WORK

Life Trends: Emerging Trends in Business – Accenture

“New power dynamics will present incredible opportunities for businesses to develop relationships with customers like never before. Loyalty and participation are at a tipping point, and creativity is on the edge of unlimited possibility.” Read the report here.

7 Trends Small Business Owners Can Embrace to Excel in 2023 – Inc.

“Putting employees first, utilizing innovative technology to grow your business, and ensuring that team members have the best tools to excel will be keys to success. With that in mind, here are my thoughts on the top seven trends business owners can embrace to excel in 2023.” Read more here.

The Biggest Tech Trends of 2023, According to 40 Experts – Fast Company

“There is a new trend of power shifting away from institutions and back toward individuals, he [Jack Conte] claims, “and in particular toward creators getting autonomy and control and leverage of their businesses, of their media, of their ownership, of their payment methods, of everything. What is happening right now is a sea change in favor of creative people.”

When you put all of the threads together, one thing is clear: We find founders and innovators who are working to intentionally design companies and using the power of storytelling to unify their efforts.” Read all the tech trends here.

11 Trends Set to Shape Business in 2023, Including Sci-fi, Self-care, and Side Hustles – Business Insider

“Pinterest, TikTok, LinkedIn, and Shopify released their 2023 trend reports this month, sharing the unique insight they’d gathered from their users. These reports predict what will be on the top of consumers’ minds next year, including online search terms to use, supply-chain strategies to invest in, and ways to make your marketing stand out…Insider gathered the top trend insights that could help entrepreneurs in 2023, including tips on launching a fresh idea and acquiring customers.” Read the summary here.

19 Small Business Trends to Look Out for in 2023 – Small Business Currents

“To help you stay ahead of the curve with your small business, we asked founders and other business owners this question for their best predictions. From chatbots’ increasing popularity to self-service becoming more normalized, there are several shifts in the business sphere to monitor in the future.” Here are the 19 trends to keep an eye on.

Pinterest Predicts – Pinterest

“People use Pinterest to plan for the future. That means we know what’s next. In fact, for the last three years, 80% of our report predictions came true. This isn’t another year-end trend report. This is a not-yet-trending report – a window into the future, from the place where people go to plan it. Let’s look forward to 2023. This is Pinterest Predicts.”

Instagram Trend Report: Gen Z – Instagram

“The 2023 Trend Report was produced alongside a sweeping study of Gen Z users across Instagram. [The report is] a data-driven guide to cultural and social trends as defined by Gen Z. From the financial renaissance to increased political participation, we’ve brought together the key issues and leading creators that will drive and shape culture in the new year. While this edition of the Trend Report covers topics like fashion, beauty, web3, dating, and more, at the heart of it all is community and connection.” Access the report here.

CONSUMER TRENDS

Online Shopping: The Trends and Consumer Expectations that Will Shape E-Commerce – Shopify Blog

“So how do you make sure your ecommerce brand stands out in an increasingly competitive online shopping environment? How can you attract your target audience and get them to convert? Brands need a solid understanding of their target consumer shopping preferences and habits. Then, it’s a case of tapping into current trends and finding what works for your customer base.” Take a closer look at the online shopping trends, statistics, and predictions shaping the first few months of 2023 and beyond, here.

Retail Trends 2023: Social Commerce, Personalization, Omnichannel Shine – The Future of Customer Engagement and Experience

“Despite facing extreme challenges – digging out from COVID, soaring inflation, and supply chain disruption – the retail industry is poised for strong growth…. The forecast points to the importance of ‘everywhere commerce’ and cultivating omnichannel presence. Brands that embraced this early on excelled during the pandemic.” Read more here.

2023 Bedroom Trends That are In and Out, According to Designers – Business Insiders

What’s “in:” Natural elements, vintage furniture, sconces and pendant lighting, curve and wavy décor, and color “drenching.”

What’s “out:” All white bedding, cottagecore, bare floors, and the sleek and smooth style.

Learn more here.

We’ve Predicted the Biggest Food Trends You’ll See in 2023 – Food Network

“We’ve weathered a pandemic and are all thinking about ways to recover and find joy through food. Environmental concerns are more present than ever before. TikTok has become ubiquitous, skyrocketing Gen Z creators to fame and changing the way food trends start and spread. And while trendiness feels like a trend, with dishes like butter boards everywhere one week and forgotten the next, we’ve drilled down to bring you some overarching food trends that’ll be everywhere in 2023.” Read these trends here.

10 Restaurant Trends You’ll See Cropping Up in 2023 – Eat This, Not That!

“From the meteoric rise of the charcuterie board and the continued focus on sustainability, to the incorporation of more globally-inspired dishes to menus, read ahead to learn more about the 10 hottest restaurant trends you can expect to see pop up in 2023.” Read all about it, here.

2023 Style Trends – Glamour

Oversize everything, corsets, sheer fabrics, cutouts, minidresses and skirts, military-inspired looks, cowboy cosplay, ballerina flats, the revenge heel, 90s revival, “maximalism,” and more here.

HEALTH, WELLNESS & FITNESS

A $1.5 Trillion Opportunity: The Future of the Health and Wellness Industry – Shopify

“As consumer interest climbs and purchasing power increases, there are huge opportunities for brands. This is at a time when spending on personal wellness is rebounding after stagnating or declining during the COVID-19 pandemic.”

“In the direct-to-consumer (DTC) health and wellness world, some trends to watch include:

● Brands partnering with authentic influencers

● DTC brands offering wellness services in conjunction with products

● Consumers purchasing more smart goods

● Fitness fanatics taking augmented reality fitness classes

● Men’s personal care products growing in popularity”

Read more here.

Wellness 2023 Trends – Mind Body Green

“Now, all eyes are on 2023, and here’s what we see: Community-based beauty and wellness spaces will arise to fulfill our growing needs for offline connection. The way we measure our activity levels, muscle mass, and metabolic efficiency will change with some much-needed new metrics. And we’ll all be hearing a lot more about the infinite opportunities of the skin microbiome, the importance of protein for health span, and the next iteration of microplastics. 2023 is shaping up to be a big year for well-being. Here’s your first look at it.”

The Top 5 Wellness Trends, According to Pinterest – Real Simple

“According to the Pinterest Predicts report for 2023—the platform’s comprehensive trend forecast based on Pinterest saves and searches—phone-free self-care, emotional well-being, unfussy fitness, and mindful drinking are a few of the most noteworthy themes to watch out for over the next year. Here are five wellness trends we love, according to Pinterest.”

Karen Kerrigan is president & CEO of the Small Business & Entrepreneurship Council.