Business Success Strategies

BY BARBARA WELTMAN – Bank of America’s 2022 Workplace Benefits Report found employers play an important role in their employees’ financial wellness. Employees are stressed (62%) by current economic conditions and employers (97%) today feel very responsible for employee financial wellness (only 41% of employers felt this way in 2013). Offering financial wellness support can lead to […]

by Barbara Weltman – Most small business owners use their personal vehicle for business driving. And some small businesses own vehicles used exclusively for company driving. If your current car, truck, or van is aging, is now the right time to buy an electric-powered vehicle (EV) or a plug-in electric-powered vehicle (PHEV)? There are many […]

Curated by Karen Kerrigan – 25 Reasons Why Customers Abandon Shopping Carts and Techniques to Reduce Cart Abandonment, Crowdspring “While high shipping cost is the biggest reason consumers abandon carts, other factors also contribute to cart abandonment. “As a business owner or marketer, you need to be familiar with the other reasons for cart abandonment […]

Curated by Karen Kerrigan- 4 Ways to Crush Your Growth Marketing Goals, Forbes “Growth marketers approach their strategies and tactics like scientists. Data and observation fuel a hypothesis, which gets tested to determine what holds water and what doesn’t. Nevertheless, growth marketing does offer tried-and-true tactics to help businesses thrive. Here are four ways to […]

Curated by Karen Kerrigan – Retailing in a Recession (8 Tips to Stay Competitive), Shopify “Recessions often create structural changes by accelerating emerging trends, introducing new business models, and exposing existing weaknesses…. With preparation and flexibility, a recession can be an opportunity to increase customer loyalty, boost productivity, and strengthen market position. Here are 8 […]

By Barbara Weltman – The $739 billion tax and spending package called the “Inflation Reduction Act of 2022” was signed by President Biden on August 17. The package funds clean energy projects and some health care, and aims to lower the deficit and stem inflation. It contains a number of tax increases impacting U.S. businesses […]

By Barbara Weltman –  When starting in business you want to use all the resources you can, and that includes family members if you have them and they’re ready and willing to help. Here are some ways in which you can leverage family to help you get started. But beware: there are drawbacks to consider. […]

By Karen Kerrigan – Consumer Behavior: How Your Small Business Can Influence Purchasing Decisions CrowdSpring “By studying how consumers think, feel, and act about your product or service, you can better determine what messaging will resonate and how to position your offering in the marketplace. This is a guide to help you navigate through factors, […]

By Karen Kerrigan – YOUR MARKETING ROADMAP: CONTENT, PUBLICITY AND PERSONAL BRANDING SCORE Webinar – August 2, 1:00 p.m. ET Join SCORE and small business expert and entrepreneur Ramon Ray for part 3 of a 4-part marketing series. The webinar discussion will take you through the ultimate marketing essentials you will need for your business […]

by Barbara Weltman-  When you go into business, the government is your silent partner in more ways than one. The government takes a chunk of your profits in the form of taxes. The government tells you what you can and cannot do (the rules and regulations applicable to your industry and location). And the government […]